Today we’d like to introduce you to Mona Parikh.
Mona is currently one of the top 10 realtors at Keller Williams Southwest. Here is more about her story. Mona received her Undergrad at the University of Texas with Business Honors & Finance. After graduation, she worked at Enron for 2 ½ years in the Analyst Rotation Program.
She really enjoyed HR, so she decided to back to school for her master’s at Rice University from 2000-2002 with a concentration in Human Resources. Mona worked at several oil and gas companies (Shell, Dynegy, and Westlake Chemical), but was unfortunately impacted by layoffs due to downsizing and HR usually being the first to be laid off.
After being impacted by layoffs about 5 times in 12 years, in 2010, she was influenced by her father to obtain her real estate license as a back-up career. Her father was an engineer and transitioned real estate in 1983. In 2015, she was laid off once again and ended up applying at Keller Williams with Team Leader Chad St. Jean.
The beginning of her journey was enjoyable, and also very difficult when it came to getting her feet wet in the business. She basically did a 360 degree in career change from HR to Real Estate. It was not easy cold calling strangers, lead generating on the phone, and asking friends and family for referrals and business. This was very uncomfortable at first. It was six to seven months before she had her first closing.
Mona took the Ignite training that Keller Williams provided and was able to gain great knowledge and insight on how to improve herself. She did not start out as an independent agent – she began with a team for about a year before the team moved to a different location. She then worked independently as her own agent. Mona enjoys training from Keller Williams and especially the BOLD training program, Family Reunion Conference, and Mega Agent Camp.
Her persistence with constant social media engagement and posting on her YouTube channel with Mona’s One Minute Realty Tips, Mona’s Market Hussle videos, & Mona Knows Neighborhood series, and Home Walk Through Tours helped boost her network and led to her success. She went from being #23 in 2017 to #11 in 2018 out of 450 agents. Mona was recognized #1 in Marketing at her office.
In 2019, Mona is part of KWSW Agent Leadership Council (ALC) to train new agents, develop ideas for the market center, and grow her business. Mona hired a Real Estate coach to help take her to the next level and plans on doubling her business by the end of 2019.
She currently has two admins working for her: one for administrative and the other for marketing. She has recently hired 2 Buyers Agents to help her grow her business to the next level. Mona received her Luxury Real Estate license in May 2019 and had recently built a Luxury Real Estate Networking Team called Houston Elite Luxury Professionals. In addition to real estate, l am also a Board for the the Asians Against Domestic Abuse (AADA) and active member of Fort Bend Chamber of Commerce. I am also on the Board for the the Asians Against Domestic Abuse (AADA) and active member of Fort Bend Chamber of Commerce. I speak professionally in front of various audiences on Real Estate Selling, Buying, and Investing Tips, Building Your Brand & Aggressive Marketing Strategies, and Growing Your Business to the Next Level.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
When she first started, Mona struggled to make 20 contacts every day. She learned that Real Estate is a numbers game and that you need a pipeline of sellers and buyers to work with. She focused deeply on lead generation, making contacts, and networking heavily.
Now Mona aggressively lead generates to grow her business. Another challenge was hiring staff at first, finding a long-term admin, and to build the right team. There have been several lessons learned that have helped Mona grow into top producers of her office.
Please tell us about Mona Knows Homes Team – Keller Williams Southwest.
I am of one of the top 10 realtors in my office and help Clients Buy, Sell, and invest in Real Estate. I have sold over 80 homes in the past 4 years in the business. I am a one-stop shop for Real Estate and can answer any questions regarding the entire transaction and have connections with vendors within the industry. I am very proud of my presence on social media and my YouTube channel. I have done business all over Sugar Land, Fort Bend County, and the Greater Houston area.
My Brand, Mona Knows Homes Team, sets me apart as well as my ability to add value to others. I am an aggressive, responsive, energetic, and strong at negotiation. I help clients sell their home for Top Dollar in the shortest amount of time and negotiate the Best Price for my buyer clients. I sell homes for 98% sales price to list price and on in average in 4-6 weeks. I have put over over 15 homes under contract in less than a week. I provide professional videos and walkthroughs of my listings which get over 2,000 views and make me unique on social media. I am the proudest of my ability to add value, provide high-quality service, and passion for my job.
I have a 4.9 out of 5.0 rating in Houston Association of Realtors. I have been featured in Houston Real Producers magazine, Houston Business Journal, Up Close Magazine, & Fort Bend Lifestyle & Homes.
If you had to go back in time and start over, would you have done anything differently?
I would have taken and embraced the BOLD training sooner. I waited a year to year and a half of experience before going into training. I also would have started to focus on building my team earlier. I made some hiring mistakes early on with my admin and have now learned the correct model to hire with the Career Visioning Class at Keller Williams.
Pricing:
- Standard commission for selling home Is 6% (3% to buyers agent and 3% to listing agent). My percentage of the commission includes a free staging consultation, professional photos, a customized listing walk through video with Mona highlighting features of the home, 2-3 property blasts to over 15,000 local realtors, open houses, marketing materials, Facebook boosts and ads, door knocking neighborhoods, and sending out my listing to my database of over 1,500 people. The value proposition is an upfront $1,500 that I spend to market the property and get everything prepared to sell the home for top dollar and at the best price.
Contact Info:
- Address: 1650 Hwy. 6 #350 Sugar Land, TX 77478
- Website: www.monaknowshomes.com
- Phone: 832-656-9825
- Email: mparikh@kw.com
- Instagram: monaknowshomes
- Facebook: https://www.facebook.com/mparikhrealty/
- Twitter: monaknowshomes
- Yelp: Mona Parikh – Mona Knows Homes
- Other: https://www.linkedin.com/in/monaparikh/
Image Credit:
Taylor Brown Photo & Video
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