Today we’d like to introduce you to Nathan San Miguel.
Hi Nathan, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
“VIEWFINDER MEDIA” is my brainchild, born from the ground up in December 2022. It’s a versatile company with a special knack for crafting content for professionals, particularly in the Plastic Surgery & Aesthetics realm. But my journey into the world of content creation actually kicked off in a rather spontaneous fashion during my teenage years, thanks to my love for skateboarding and some nifty video gear my parents gifted me back in 2012.
I started capturing the thrilling escapades of my friends on skateboards, using whatever resources I had at hand. Fast forward to 2016, and I began delving into portrait photography as my skills, tech, and understanding of composition grew. I never turned down a photography gig, even if it meant I had to learn on the fly. My clientele started to grow, and my reputation as a photographer steadily solidified.
Then, in 2020, the game changed when my friend Sydney introduced me to her colleague, Sabrina, the lead Nurse Injector at Sabrina Injects. It was a whole new world for me. They brought me on board to produce some videos showcasing various procedures since Instagram was increasingly favoring video content. This journey led me to meet Dr. Jung, their Medical Director, and a prominent plastic surgeon.
Before I knew it, I was offered a full-time position as an in-house content creator. That’s when the lightbulb moment struck – there was a genuine need for content creators with a deep understanding of the aesthetics industry. And so, “VIEWFINDER MEDIA” was born, specializing in crafting compelling content tailored for medical professionals like yourself.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Navigating the aesthetics industry demands resilience, especially when dealing with the breakneck pace and wrestling with imposter syndrome. Overcoming these challenges was an arduous journey that stretched over several years before I truly felt like I belonged in this field.
The initial hurdle was acquiring a comprehensive understanding of each procedure and treatment available to patients. Yet, the real puzzle lay in deciphering how to distill these intricate services into concise, digestible, short-form content. That, too, was a process that took considerable time to master, and it remains an ongoing quest for perfection.
Being constantly surrounded by accomplished individuals in the industry adds another layer of pressure. Naturally, you want to impress and deliver top-notch work. While the feedback is often positive, the inner perfectionist in me still grapples with finding complete satisfaction in my creations. I recognize my talent and the unique value I bring, but my relentless pursuit of continual improvement sometimes teeters between a healthy drive and an unhealthy obsession.
This is the dichotomy of creative work – your self-assurance is intrinsically linked to how you perceive the work you put out into the world. It’s a journey marked by highs and lows, one that I continue to navigate with determination and a commitment to growth.
We’ve been impressed with VIEWFINDER MEDIA LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
VIEWFINDER MEDIA is a versatile company specializing in content creation tailored for Plastic Surgeons and Aesthetic providers. Additionally, we collaborate with professionals from diverse fields, including lawyers, loan officers, and realtors. Our team consists of me, Nathan San Miguel, as the company owner and lead creative, alongside our dedicated Associate Videographers/Editors, Fernanda Conde and Edoardo Villanueva.
At VIEWFINDER, we prioritize building enduring relationships with professionals in various industries. I personally take great pride in our personalized approach and our commitment to maintaining open lines of communication with our clients. Instead of pursuing any business opportunity that comes our way, we approach client selection with the same care that clients employ when seeking the right creators for their needs.
Our belief is rooted in the idea that genuine, organic content creation thrives on a solid foundation of mutual respect between both parties. These relationships are built on linear thinking, allowing us to become trusted business allies rather than mere service providers.
What were you like growing up?
I naturally embraced creativity as a means of personal entertainment during my upbringing. Growing up as an only child, I often relied on my imagination to find enjoyment. My interests primarily revolved around cars, skateboarding, and fashion within that sphere. These passions led me to unique experiences, diverse music, and various forms of art, with skateboarding playing a particularly influential role in shaping contemporary culture.
As a result of my upbringing and interests, I would describe myself as a thoughtful, composed, articulate, and altruistic individual. I hold deep affection for all the people I’ve encountered on my life’s journey, whether I engage with them daily or less frequently. I am genuinely concerned about the well-being of my friends and family, and I continuously strive to create opportunities that benefit others. My dedication extends to assisting those around me in any way I can.
Externally, I may appear extroverted, but in truth, I have strong introverted tendencies. This inclination towards introversion provides me with ample time for introspection and contemplation about the complexities of life. It’s likely one of the reasons I hold such genuine affection for the people I’ve had the privilege of meeting and knowing.
Contact Info:
- Website: viewfindermediatexas.com
- Instagram: instagram.com/viewfindermediatexas
Image Credits
VIEWFINDER MEDIA
Edoardo Villanueva
