Today we’d like to introduce you to Robin Beattie.
Robin Beattie grew up in Houston and is passionate about God, her wonderful family, friends, and her community. Raised in Spring Texas, she was heavily involved in athletics starting at a young age in gymnastics. Her subsequent elite gymnast status enabled her to become a member of the U.S. National Gymnastics Team and propelled her to train for the 1988 Olympics under renowned coaches Bela Karoli and Don Peters. Post gymnastics, she pivoted to diving, where she was an eleven-time All-American at the University of Texas, and the 1994 3-meter NCAA champion, also training for the 1996 Olympics. Unfortunately, her Olympic dreams never came to fruition due to injuries in both sports before Olympic Trials.
Robin returned to the University of Texas in 2000 to pursue her MBA from the McCombs School of Business. After receiving an MBA in 2002, Robin Beattie worked in brand management for Coca-Cola North America and Kao Brands, two consumer product goods branding and marketing powerhouses. During this time, she gained incredible knowledge and experience working on iconic brands like Simply Orange, Jergens Moisturizers, natural glow, Minute Maid, and others.
Following the birth of her third child, she left the corporate world and launched Squeaky Wheel Branding & Marketing, a full-service boutique agency capable of handling all clients’ branding and marketing needs. The company’s purposeful name was intentionally designed to relay what effective branding and marketing accomplishes – targeting the right consumers, driving share of voice in the marketplace, and motivating potential consumers to take action.
Robin is also a founding member of ‘A Taste Of Cy-Fair’, a food and beverage celebration, which was initially started to help those impacted by Hurricane Harvey. After initially raising more than $20,000, the board unanimously decided to make ‘A Taste Of Cy-Fair’ an annual event. In 2018 it doubled donations to $40,000 and surpassed that total in 2019 with over $50,000 in donations. In addition to the generosity of community members attending the event, Squeaky Wheel Branding & Marketing has played an instrumental role in driving ticket sales, and marketing the event since it began in 2017.
Robin is also a board member of GiGi’s Playhouse Sugar Land, and provides PR and advertising creation and support through Squeaky Wheel Branding & Marketing, as well as supporting the team via additional board responsibilities. GiGi’s Playhouse Sugar Land is just one of 46 Down Syndrome Achievement Centers across the U.S. and Mexico, and one of two locations serving greater Houston. The mission of GiGi’s Playhouse is to change the way the world views Down syndrome through national campaigns, educational programs, and by empowering individuals with Down syndrome, their families, and the community. They offer free therapeutic and educational programming, with support to both individuals with Down syndrome and their families. GiGi’s Playhouse Sugar Land opened in 2015 around the same time Robin’s third child Brooke was born with Down syndrome. She is proud to be apart of this amazing organization that has positively impacted her daughter.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Anything worthwhile takes effort, which has been true throughout my career. Mistakes are learning opportunities and provide an opportunity to invest in oneself and others. Squeaky Wheel Branding & Marketing isn’t unlike other small businesses and has encountered many challenges as it has grow in size and scope. One big challenge for any marketing and branding agency is the constantly changing digital space – which requires constant education and attention. We are consistently learning, training, and evolving to stay abreast of the latest-and-greatest value-generating opportunities to best meet the needs of our clients.
Alright – so let’s talk business. Tell us about Squeaky Wheel Branding & Marketing – what should we know?
Squeaky Wheel Branding & Marketing provides marketing expertise based on years of experience working with some of the most esteemed and recognized brands within today’s marketplace. We understand that it’s incredibly challenging for business to effectively run their operations, while simultaneously finding time to market their products effectively and efficiently. As such, we focus our efforts to amplify small and mid-sized businesses voices, inspiring consumers to take action. We offer a multitude of services, including strategic branding, website development, graphic design, digital advertising, social and reputation management, content creation, photography and videography, and much more.
Is there a characteristic or quality that you feel is essential to success?
Working at iconic companies like Coca Cola North America and Kao Brands has fostered my skills and enabled me to open my own agency – Squeaky Wheel Branding & Marketing. From the time I received my master’s degree, I’ve continuously pursued new experiences and rounded out my traditional CPG knowledge, which distinguishes me from other marketers and agencies. Equally as important is the passion I have for making brands successful, which is the standard against which I judge each and every client with whom I have the privilege to work.
Contact Info:
- Website: www.squeakywheelbranding.com
- Phone: 7135024688
- Email: robin@squeakywheelbranding.com
- Facebook: https://www.facebook.com/squeakywheelbranding/
- Yelp: https://www.yelp.com/biz/squeaky-wheel-branding-and-marketing-sugar-land?osq=squeaky+wheel+branding+and+marketing
Image Credit:
The headshot was taken by Gabby Malcuit Photography
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