Today we’d like to introduce you to Sarah Bone.
Hi Sarah, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Hello, I’m Sarah, a graphic designer and artist from the small town of Richmond, Texas. I graduated from Stephen F. Austin State University in 2021 with a Bachelor of Arts in Graphic Design and a minor in Marketing. Creating has always been a part of who I am – art has served as my escape, my outlet, and my voice. I’m grateful to have turned that passion into a fulfilling career. For the past three years, I’ve worked as a Graphic Designer for Anheuser-Busch’s Karbach Brewing Co., where I create visual content that supports the brand’s identity and marketing efforts. My work ranges from packaging and promotional assets to digital and print materials. In this role, I combine strong creative instincts with technical expertise, and I’ve continued to sharpen my project management and collaborative skills within a fast-paced, highly creative environment. Outside of my full-time role, I also take on freelance design projects, including branding and logo design, web design, apparel graphics, illustration, and more. I love to travel and have a deep appreciation for the outdoors. Nature influences much of my work and fuels my passion for protecting and celebrating the environment through thoughtful, intentional design.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’ve always known in my heart that the creative field is where I’m meant to be. I’m the kind of person who does things with passion or not at all, so choosing a career in design felt natural and necessary for me to feel fulfilled. That part was easy. The obstacles came later. Imposter syndrome has been a recurring challenge – feeling like I had to constantly prove myself or questioning whether I was “good enough,” even when my work and accomplishments said otherwise. Creative burnout has also been a real hurdle. Working in a field that relies so heavily on inspiration and originality means that the pressure to stay fresh and innovative can be overwhelming at times. But each challenge has pushed me to grow. Learning to trust my abilities, give myself grace, and find balance has made me not only a stronger designer but a more grounded person.
Appreciate you sharing that. What else should we know about what you do?
I specialize in designing consumer packaged goods, with a focus on the craft beer industry. Over the past few years, I’ve become particularly known for my beer can designs. These projects allow me to blend storytelling, illustration, and brand strategy into something both visually compelling and commercially effective. While I’m proud of the work I create and the products that end up in people’s hands, what I’m most proud of are the relationships I’ve built along the way. I’ve often been praised for my “soft skills”. Communication, collaboration, empathy, and ability to connect with the people I work with. Those relationships, whether with coworkers or clients, are what make my work meaningful. They’re also what set me apart. I care deeply about the people behind every project, and I believe that genuine connection leads to better creativity, better teamwork, and ultimately better design.
Is there a quality that you most attribute to your success?
For me, the most important quality behind my success is my ability to connect with people. As I mentioned before, graphic design is more of a conversation than a monologue. It’s about understanding a client’s vision, collaborating with a team, and translating ideas into something visual and meaningful. My communication skills allow me to create work that truly resonates. I believe that strong relationships lead to strong design, and that human connection is at the heart of everything I do.
Contact Info:
Image Credits
Photographer: Joshua Olalde
