We’re looking forward to introducing you to Nikki Kaeswith. Check out our conversation below.
Nikki, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What’s the most surprising thing you’ve learned about your customers?
What always surprises me during our initial conversations is the depth and uniqueness of each client’s journey — how their experiences, decisions, and vision have shaped where they are today. Even in a brief call, I often uncover stories and insights that reveal the essence of who they are and what their brand truly represents. Every conversation is an opportunity to understand them more deeply, and it’s honestly my favorite part of the process. I love discovering the narratives that make each client’s story distinct, because that’s what ultimately guides how I help bring their brand to life in both space and experience.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Nikki Kaeswith, founder of The Kae Group (an interior branding & brand marketing company) and WebAI System (an AI marketing software company), at The KAE Group, where we help brands tell their story through both interior and digital experiences. My background in interior architecture and brand strategy allows me to see brands holistically -from physical spaces to online presence -and uncover the unique qualities that make each one stand out. Over the years, I’ve had the privilege of creating and transforming local and international brands, including rebranding several successful companies with legacies of over 40 years. What makes our approach unique is our ability to translate a brand’s story into experiences that people feel, remember, and trust, whether they’re walking into a space or engaging online. Currently, I’m focused on helping executives and multi-location business owners elevate their brands to the next level, creating lasting impressions that connect not only with their audiences but also with their corporate culture and teams.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
For me, the bonds between people break when accountability and trust are compromised. When commitments aren’t kept or promises are left unfulfilled, it erodes confidence and respect. What restores those bonds is transparency, honesty, and consistency – if you say something will be done, you must follow through and deliver. At the heart of our company, we take deadlines very seriously and adhere to timelines religiously, because reliability is the foundation of trust. By being upfront, committed, and consistent, we build strong, lasting relationships with both clients and teams.
What did suffering teach you that success never could?
Suffering has taught me to stay grounded, humble, and human-first. It’s given me the perspective to appreciate the hard times and fully celebrate the wins when it’s my time to shine. I’ve learned to be grateful for those who listen, support, and remind you of what makes you special when your light is dim, and to always surround myself with people who will have your back during challenges and cheer for you during success. Life and business follow cycles – learning to flow with them, power through adversity, and embrace every experience as a lesson shapes you into the person you are meant to be. Success is sweeter when it arrives because of the journey, and that’s why I connect so deeply with many successful business owners: we share humble beginnings, a growth mindset, and a drive to elevate ourselves and what we do every day.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
My closest friends would probably say that what matters most to me is integrity, connection, and impact. They know I care deeply about following through on my word, building meaningful relationships, and creating experiences that leave people feeling seen, valued, and inspired. Whether it’s in business or life, they’d say I’m driven by a desire to do things with purpose and heart-helping others discover remarkable things about themselves and thrive along the way.
Okay, so before we go, let’s tackle one more area. What do you think people will most misunderstand about your legacy?
I think the biggest misunderstanding about my legacy is that it’s only about the brands I’ve built or transformed. While creating, transforming, and elevating brands is central to my work, the heart of my legacy is the impact I create for people and their businesses – helping clients uncover their unique story, harness their most powerful assets, and connect deeply with their audiences in ways that expand their presence and unlock true potential. I guide corporate cultures and teams to show up fully, focus on what matters most, and build trust that often gets lost in growth and transformation. My work isn’t just about visuals or spaces; it’s about crafting experiences – in physical environments, digital storytelling, and every brand touchpoint – that leave lasting impressions, drive meaningful impact, and create deep connections that last for generations to come. When a brand moves people emotionally, inspires trust, and creates deep connection, that is the real, enduring legacy I strive to leave.
Contact Info:
- Website: https://www.thekae.com
- Instagram: thekaegroup
- Facebook: nikkikae
Image Credits
WebAI System, The Kae Group, Clients: Thai on Hyperion, Air-Tek, WJ Worldwide Trading, Mama M Sushi, Pickering Insurance, Solutions. New Braunfels,
