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Rich Maserati of Downtown on Life, Lessons & Legacy

We recently had the chance to connect with Rich Maserati and have shared our conversation below.

Good morning Rich, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What’s more important to you—intelligence, energy, or integrity?
“Look, all three play they part—but if I had to rank ’em, I’d say: Integrity first, energy second, intelligence third.”

Integrity—That’s your name, your stamp, your legacy. If I say I’m gon’ do somethin’, I stand on it. Ain’t no amount of money or fame worth losin’ your honor for. That’s how real bosses move.

Energy—You can’t fake it. People feel it before they hear a word. Whether I’m in the booth, the streets, or a business meeting—my energy gotta match my mission. I bring that pressure every time.

Intelligence—Don’t get it twisted, I’m sharp too. But intelligence without integrity? That’s a slick snake. And energy without brains? That’s wasted motion. So I keep my mind sharp, but my heart solid.

Can you briefly introduce yourself and share what makes you or your brand unique?
The Southern Star Shifting the Culture, One Drip Testimony at a Time

Rich Maserati is more than just a rapper—he’s a movement in motion. Blending the raw grit of street wisdom with the polished glow of entrepreneurial hustle, Rich Maserati brings a voice that’s soaked in sauce, wrapped in luxury, and built on real-life experience.

Influenced by Southern legends like Sauce Walka and the money-minded energy of Money Man, Rich Maserati is carving his own lane with hard-hitting delivery, vivid storytelling, and that unmistakable drip gospel. His project Drip Testimony is both a statement and a story—a cinematic ride through wins, lessons, loyalty, and elevation.

But Rich ain’t just rapping—he’s building. From starring in his own indie film productions to launching brand partnerships and pushing the TulsauceTV platform, he’s a one-man empire on the rise. Fashion, film, music, and motivation—he’s touching it all with authenticity and ambition.

Whether he’s in the studio, behind the lens, or front row at your brand’s pop-up, one thing’s guaranteed: Rich Maserati moves like a mogul, talks like a preacher, and shines like a star.

Amazing, so let’s take a moment to go back in time. What breaks the bonds between people—and what restores them?
When people stop keepin’ it real, when pride get louder than love, and when folks stop talkin’—that’s when the connection fades. Whether it’s family, friends, or business, it all breaks when trust get violated and communication go ghost.
You gotta be man or woman enough to own your role, step back and say, “I was wrong,” or “Let’s fix this.” That’s grown energy. Add patience and prayer to it, and bonds can be stronger after the break than they were before.

What’s something you changed your mind about after failing hard?
“I used to think loyalty was about history—how long you knew somebody. But after I failed hard? I realized it’s about alignment, not time.”

I had people around me for years—day-ones, sandbox folks, even family—who couldn’t handle my elevation. They smiled when I was broke, but switched up when I started building something real. I stayed loyal to the past and it cost me money, peace, and momentum.

That failure taught me: you can’t bring everybody with you, and some people only love the version of you that doesn’t outgrow them.

Now? I move different.

I rock with energy, vision, and values—not just memories. If we ain’t locked in spiritually and mentally, I ain’t forcing no ties. I’d rather fail forward with the right ones than succeed around the wrong ones.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Whose ideas do you rely on most that aren’t your own?
“I rely heavy on God’s wisdom first—then the game from the OGs, the hustlers, and the visionaries who walked before me.”

God’s word keep me grounded. It remind me who I am when the world try to tell me different. That spiritual guidance? It’s the GPS when my flesh wanna crash out.

Then I tap into minds smarter than mine—entrepreneurs, street legends, and quiet giants. Folks like Nipsey Hussle, Dame Dash, Wallo, Sauce Walka, and even Money Man—they taught me how to move smart, protect my brand, and build legacy over likes.

I study blueprints, not just bars. I don’t need to reinvent the hustle—I just upgrade it with my sauce.

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What do you understand deeply that most people don’t?
“What I understand deeply—and most people miss—is this: the slow grind is the real flex.”

Everybody chasin’ overnight success, viral moments, fast fame… but what they don’t see is, that kind of success don’t come with roots. It’s a highlight reel with no foundation. I’ve seen people go up fast and fall faster ’cause they never learned the discipline, the patience, or the character to keep what they caught.

Me? I move with intent. I understand the power of staying down ’til you come up. I’m not just building a buzz—I’m building a brand, a message, and a mission. This Drip Testimony ain’t just music—it’s survival, strategy, and spiritual awareness all in one.

Most people chase clout. I chase impact.

Contact Info:

  • Instagram: @iamrichmaserati
  • Youtube: Tulsaucetv

Image Credits
Arielle Payne

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