We’re looking forward to introducing you to Beth Rohani. Check out our conversation below.
Good morning Beth , we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What is something outside of work that is bringing you joy lately?
Something that has been bringing me immense joy lately is my relationship with my boyfriend. After experiencing a marriage where communication, affection, and intimacy were often missing, I’ve become much more intentional about how I show up in a relationship. I’ve learned that love isn’t something that just happens — it’s something we consciously create.
I approach this relationship with gratitude and awareness, valuing the simple gestures that carry deep meaning — doors being opened, a genuine “how was your day,” shared laughter after long work hours, and the comfort of true companionship. He embodies what it means to be a gentleman, but more importantly, he values connection and friendship as the foundation of partnership.
This chapter of my life has reminded me that love isn’t just about finding the right person; it’s about becoming the right person. It’s about doing the inner work — learning to communicate openly, to express appreciation, to be vulnerable, and to lead with kindness. When we grow in self-awareness, we attract and nurture relationships that reflect that growth. Love, at its best, is intentional — it’s not about perfection, but about two people showing up daily with respect, curiosity, and care.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Beth Rohani, the CEO and visionary behind Ameritex Houston Movers, a woman-owned, full-service moving company proudly serving Houston and Dallas-Fort Worth, Texas. At Ameritex, our tagline “Humans Helping Humans” isn’t just a slogan — it’s the heartbeat of everything we do. We’re not simply moving boxes; we’re helping people through some of life’s biggest transitions — weddings, new beginnings, job relocations, even the difficult chapters like death or divorce.
What makes Ameritex Movers unique is our culture and commitment to empathy, intention, and innovation in an industry that’s not always known for its heart. We’ve built a company grounded in our core values — Accountability, Integrity, Communication, Grit, and Innovative Thinking — and those values guide every move we make, literally and figuratively.
This year, we were honored to be named Houston Business Journal’s “Best of the Best” Moving Company, a recognition that reflects not just our operational excellence but the compassion and consistency behind our brand. For me, that award wasn’t just about business success — it was about proving that when you lead with heart and values, results naturally follow.
My journey to this point has been deeply personal. I’ve experienced the three most stressful life events — death, divorce, and moving — all in one day. That experience reshaped my understanding of leadership and resilience. It reminded me that strength isn’t about control — it’s about compassion, adaptability, and purpose.
Beyond running Ameritex Movers, I also serve as President of the National Speakers Association Houston Chapter, where I help other leaders, communicators, and entrepreneurs share their stories and make an impact. My mission — in business and in life — is simple: to bring value to others, lead with intention, and lift leaders while unpacking potential.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What breaks the bonds between people—and what restores them?
I believe the single biggest thing that breaks the bond between people is the lack of communication — or more specifically, the lack of honest, vulnerable communication. Whether in a marriage, a team, or with a client, when people stop truly listening, asking questions, and seeking to understand, trust begins to erode. Once trust breaks, everything else — commitment, accountability, results — starts to crumble.
Patrick Lencioni’s Five Dysfunctions of a Team illustrates this perfectly. At the foundation of every high-performing team is trust, and the only way to build that trust is through vulnerability-based communication. Without it, people fear conflict, avoid accountability, and lose focus on results. I’ve seen this play out firsthand — both personally and professionally.
In my marriage, the absence of open communication and vulnerability created distance. It wasn’t the arguments that broke us — it was the silence. The unwillingness to have the hard conversations built invisible walls that became impossible to climb. That experience changed the way I lead.
At Ameritex Movers, we’ve learned that communication isn’t just a soft skill — it’s a results driver. A successful move depends on it. From our team coordinating logistics to our crews updating clients, clear, consistent, and empathetic communication turns what could be one of life’s most stressful events into a seamless experience. It builds trust, prevents mistakes, and strengthens relationships — both inside and outside the company.
What restores bonds — in teams, families, and relationships — is the courage to communicate with intention. When we’re willing to be transparent, to listen with empathy, and to speak with honesty, we rebuild trust. And when trust is restored, everything else — accountability, commitment, and results — naturally follows.
If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, it would be this: Slow down, look inward, and trust that everything you need is already within you.
As a first-generation Iranian American woman, I spent so much of my life trying to prove myself — in my marriage, my business, and even to my own reflection. My mindset was always Do it and prove it — prove you’re strong enough, smart enough, capable enough. But in that pursuit, I often lost sight of who I was beneath the achievements.
It wasn’t until I became truly self-aware — understanding my core values, my purpose, and what I stood for — that I began to see my worth clearly. I had to learn to face myself without being clouded by judgment, fear, or the constant need for validation. That kind of clarity doesn’t come from success — it comes from stillness, honesty, and courage.
Becoming conscious of yourself and others requires vulnerability — the willingness to see where you fall short, but also to honor where you shine. It’s about recognizing that confidence isn’t something you find; it’s something you build each time you step outside your comfort zone and realize you’re capable of more than you thought.
So if I could go back, I’d tell my younger self: You don’t have to prove anything to be worthy. You simply have to know yourself — deeply, honestly, and without fear. That’s where your power begins.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What truths are so foundational in your life that you rarely articulate them?
One truth that’s so foundational in my life that I rarely articulate it is that everything begins and ends with awareness.
Awareness of yourself, your emotions, your patterns, and how you affect others — that’s the root of growth, connection, and leadership. Most people think success starts with drive or discipline, but I’ve learned it starts with understanding. When you become self-aware, you begin to lead with clarity instead of reaction. You start choosing responses instead of repeating habits.
Another truth I live by is that how you do anything is how you do everything. The way you communicate, the way you show up for others, the way you handle challenges — it’s all connected. At Ameritex Movers, we live by our mission of Humans Helping Humans, which reminds us that every interaction — whether with a client, a coworker, or a community partner — is an opportunity to make someone’s day better.
And perhaps the quietest but most powerful truth I hold is gratitude changes everything. Gratitude grounds you. It keeps you present in both the highs and the lows. When I went through divorce and personal loss, gratitude became my anchor — a reminder that even in pain, there’s purpose. When you lead and live from a place of gratitude, you naturally attract more good, more peace, and more alignment.
These truths may not always be spoken, but they shape how I live, lead, and love every single day.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What will you regret not doing?
If I ever have a regret, it will be not taking care of myself sooner.
Throughout my life, my marriage, and my business, I’ve always poured into others — my team, my family, my clients, my community. I’ve always been the one to show up, to fix, to lead, to make things happen. But in doing so, I often neglected the one person who needed my care the most — me.
For years, I equated self-care with selfishness. I thought rest was weakness and slowing down meant falling behind. But as I’ve gotten older, I’ve learned that time and health are the two things you can never get back. You can rebuild a business, you can mend a relationship, but you can’t rewind the clock on your body or your peace of mind.
I’ve come to realize that taking care of myself isn’t about vanity — it’s about longevity. It’s about having the energy, clarity, and strength to keep showing up for others in the way I want to. Now, I’m more intentional about protecting my time, my health, and my mental space.
If I could go back, I’d tell my younger self: You are not the machine — you are the mission. Your wellbeing is what fuels your purpose. Without that, nothing else can truly live.
Contact Info:
- Website: https://ameritexhouston.com/
- Instagram: https://www.instagram.com/beth_naz
- Linkedin: https://www.linkedin.com/in/bethnaz
- Twitter: https://x.com/Beth_Naz_
- Facebook: https://www.facebook.com/BethNazOfficial
- Youtube: https://www.youtube.com/@bethnaz
- Other: https://www.instagram.com/ameritexmovers
https://www.facebook.com/ameritexmovers/
https://www.linkedin.com/company/ameritexmovers
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