To Top

Life and Work with Yazmin Cherety

Today we’d like to introduce you to Yazmin Cherety.

Yazmin, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m originally from Mexico, Cadereyta Jimenez Nuevo Leon to be exact. Born and raised until I turned 17 years old. Moving to Houston with my family was a blessing, in the beginning, it was not easy, but eventually things everything started to line up very well.

Throughout my childhood, I grew up seeing my parents work for everything they provided to me and my 3 other siblings. Every day was a new challenge for them because they were in charge of their own business. I always looked up to them and was always inspired to strive to be like them one day. They shaped me into the woman I am now, to not take anything for granted because everything I want or have will come with hard work and dedication.
People always ask young children “what do you want to be when you grow up”?

I never had an exact answer because I felt there were many things I could be good at, but the key was what I really enjoyed doing for the rest of my life.

Throughout my high school years in Mexico, I started developing my passion for beauty, and I would study as a hobby to be a nail technician. Eventually, after moving to Houston, I became certified and realized doing nails was still not my favorite thing to do as a profession.

From one idea to another, while I was going to College, Cosmetology started to catch my attention. I then enrolled in a cosmetology school and completed all my courses and received my Cosmetologist license. In my time at cosmetology school, I realized the main thing I enjoyed and really loved was Makeup. After receiving my license, I kept attending courses and intensive classes around the US and Mexico to further my education and knowledge in makeup from many great professionals in the makeup industry. My passion for makeup has grown more and moreover the years. In my opinion, makeup allows you to express yourself in many ways. It can change your whole demeanor and uplift that beauty within a person that perhaps is hiding somewhere. For the past five years, I have been working as a Freelance Makeup artist, as well as teaching classes, and sharing tips on social media for anyone wanting to know more about makeup. I recently launched my eyelashes brand called YAZBEAUTYROOM lashes.

Overall, I can finally say I have an answer for everyone that would ask me what I wanted to be when I am older: I want to be the best version of myself as a makeup artist, business owner, and empower young girls like I once was to follow their passion for anything that dreams for. Some roads often lead to many different paths, but you will eventually find yourself, and once you find it you will work hard to never let it go.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road, but I think the rough patches and struggles are what have shaped me into the woman I am today. Life has given me a lot of mentally and emotionally challenged, but I have been able to overcome them and still stand today and feel proud of how far I’ve come. The transition of moving from Mexico to Houston and my parents’ divorce, were probably two of the biggest challenges I had to face at such a young age. It forced me to mature early on and also see life from a different perspective as the true reality. I had to start looking for myself at a young age, without support for school and having no idea how school life was here, and of course, the language, I had to put myself out there to find out what I would do.

I started attending college in the mornings and would have a part-time job at night. I was constantly busy going from schoolwork, and sometimes side jobs as a nail technician so that I could get money here and there to pay for my studies.

There were moments where felt lost going nowhere as if I could not do it, but that did not stop me. If there’s an advice I can give to any woman is that there is no dream that cannot be conquered. You are capable of more than you can imagine. Follow your dreams, trust the process, and believe in yourself. There will be dark times where you do not see the light, but with perseverance, you will achieve it. Life will not give you something you cannot handle, that is all for a purpose to show you of all the things you are capable of doing.

Please tell us about YazBeautyRoom.
I’m a nail technician, Licensed Cosmetologist, business owner, and Makeup Artist.
Makeup for special events is my strength, followed by makeup classes, cosmetology services, and sales. My focus right now is my eyelashes brand.
I love doing brides, quinceañeras, photoshoot makeup and all special events in between.
The smiles on their faces are the best reward for me, I’m part of that special day, they will remember me when they see their pictures after months or years of the event.
I feel extremely happy when clients call me months before to make their appointments, contact me from outside the states or when they drive hours to have their makeup done. I cannot say what sets me apart from my colleges, but my clients do: they always tell me that the makeup I do is natural, that fits their needs and they do not feel uncomfortable with it.
I’m a big fan of natural makeup, it will never get old and you will never regret it in the pictures.
I started my fan page on Facebook as a hobby a few years ago, after some time, I realized I’m a beauty blogger for many people all around the world! The feeling of knowing you make clients and followers happy to see your work is extremely rewarding and indescribable.
I’m proud that I chose this path, and that I did not give up. I found my real passion, and people trust me to be part of their most important day. I am grateful that I have my brand of eyelashes and that I continue to make my dream job by myself.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
I think nothing can stop us, we have all the potential and vision to start our business, it just depends on how much do you work on it. My industry is very competitive right now, what I wish is that women can be more supportive with their colleagues.

Contact Info:

Image Credit:

Suggest a story: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in

  • Houston’s Most Inspiring Stories

    Every neighborhood in Houston has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    Local StoriesJune 21, 2022
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesNovember 29, 2021
  • The Folks Solving The Problems You Need Solved

    One of the most important benefits of a thriving small business ecosystem is the myriad of problems and niche issues that...

    Local StoriesOctober 31, 2021
  • Introverted Entrepreneur Success Stories: Episode 4

    Voyage is excited to present episode 4 of The Introverted Entrepreneur Success Stories show with our wonderful host and sales expert...

    Local StoriesOctober 3, 2021
  • Heart to Heart with Whitley: Episode 4

    You are going to love our next episode where Whitley interviews the incredibly successful, articulate and inspiring Monica Stockhausen. If you...

    Whitley PorterSeptember 1, 2021
  • Introverted Entrepreneur Success Stories: Episode 3

    We are thrilled to present Introverted Entrepreneur Success Stories, a show we’ve launched with sales and marketing expert Aleasha Bahr. Aleasha...

    Local StoriesAugust 25, 2021
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesAugust 19, 2021
  • Community Member Spotlights

    It’s more important to understand someone than to judge them. We think the first step to understanding someone is asking them...

    Local StoriesJuly 22, 2021
  • Introverted Entrepreneur Success Stories: Episode 2

    We are thrilled to present Introverted Entrepreneur Success Stories, a show we’ve launched with sales and marketing expert Aleasha Bahr. Aleasha...

    Local StoriesJuly 21, 2021