Today we’d like to introduce you to Aisha Albritton.
Atlanta Media Partners president and C.E.O, Aisha Albritton, hails from the now popular public relations capitol Atlanta GA. With a background deeply rooted in a love of music, Ms. Albritton’s first taste of publicity came at age 14 when an A&R scouted her from the recording label Universal Music Group. As an emerging and talented singer, Universal Music Group wanted to sign the young hopeful to a recording deal with the stipulation that her image is “sexified” and “matured” due to her youthful appearance. Working with the label publicist, Aisha’s image was created! After showcasing the big reveal to her parents, they weren’t too pleased with all the skin showing and pulled Aisha out of the deal. Naturally, Aisha was upset and although she continued to pursue her dream of becoming a singer she never forgot the label publicist whose job was to create her image. Over the next seven years, Aisha went to school to focus on vocal performance, but as luck would have it, her counselor suggested the field of Journalism/ Public Relations as a degree pursuit. While in school, Aisha continued to pursue a music career working with major producers and writers and even had the opportunity to record daily at Usher Raymond’s home studio.
With her Junior year of college quickly ending, Aisha landed an artist development deal with Def Jam South Records. While living in New York to record her debut album, the label hired a publicist and manager that attempted to steer her career once again. Circumstances and some would say fate encouraged Aisha to cut her trip short and more back to Atlanta to complete her public relations degree. With less than a semester to go, Aisha was approached by widely popular music producer Bryan M. Cox to join his girl group as its lead singer. Hesitant, Aisha agreed and left school to give music one last shot! The group was a hit! Labels from all over the country wanted to sign the girl group; however internal trouble brewed with the foursome and soon, Aisha was at a roadblock. Again, as if fate stepped in, Aisha left the group and decided to move on from the artistry and focus on public relations full time!
Not knowing where to turn, she applied for several internships and eventually landed a position as Junior Publicist with a boutique firm in Atlanta, GA. During her short internship, she worked with clients like mega-producer Jazze Pha, MTV Networks and Dallas Austin and although she enjoyed working at the firm, she realized she had bigger dreams of owning her own firm.
Many nights of research and development lead Aisha to create Britton Management and Promotions, where she managed a popular R&B group. Using her music savvy and public relations background Aisha was able to get the group a recording deal although the group broke up several months after the ink was dry. Discouraged and frustrated, Aisha took a stint in advertising and corporate communications but found her heart wasn’t in it. The paychecks were steady, but she was unhappy. So Aisha left the corporate advertising world and opened Atlanta Media Partners, A Brand Development, Public Relations and Event Production Firm.
Fourteen years later, Atlanta Media Partners has reached levels of success Aisha would have never dreamed of! She has created public relations campaigns for artists and reality stars like Shay Johnson of Love and Hip Hop Miami, Faith Evans, Chrisette Michele, R. Kelly, Jagged Edge, Ken Ford, Ricco Barrion, Mykko Montana and more. She has also curated various brand campaigns for The NFL, The Coca Cola Company, The Lisa Left Eye Lopes Foundation and Children’s Health Care of Atlanta, to name a few. She has produced events for the likes of Kevin Hart, Bad Boy ENT, Hip Hop Weekly, VH1, NYFW, The NFL, and more! The Diamond Awards are featuring Dionne Warwick, The BET Sound Stage and more!
Recently, Aisha decided to expand her business and take her new and fresh ideas and event concepts to the Houston Texas market. Although she is actively working and producing events for clients in Atlanta and beyond, she felt that expansion was a no brainer. Since her move in 2018, she has worked with various clubs and small businesses to create their brand awareness, has produced events for Bar 220 and the VP of Colbert Ball Tax Services and is currently contracted as the Sr. Project Engineer on a 50,000 sqft food truck park set to open in Summer of 2020.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This industry is tough. There are no friends in the public relations or event production industry. It is very, very competitive! So trying to navigate through good or bad deals can be difficult, especially since you don’t have peers you can confide in. That is why I always try and help other publicists if they ask. No one wanted to help me when I first started out. It was almost like they say my potential before I did! But you keep going and work hard despite the naysayers!
Atlanta Media Partners – what should we know? What do you guys do best? What sets you apart from the competition?
Atlanta Media Partners is a brand development, public relations, and event production firm that specializes in helping businesses and entertainers identify or create their brand promise. We also create one of a kind mid to large scale events. We are known for our out of the box thinking and ability to “get the job done”!
What moment in your career do you look back most fondly on?
I am most proud of our ability to create experiences or campaigns that our clients adore. It brings us so much joy when a client walks into an event space we’ve created for them or when they get the schematics of a campaign we propose and they are completely blown away by our creative and one of a kind concepts!
- or Brand Development needs start at $2,500 a month but each campaign is specifically designed for each client.
- Event Product starts at $4,500 and up.
- Website: www.atlantamediapartners.com
- Phone: 404-641-0614
- Email: Ceo@AtlantaMediaPartners.com
- Instagram: @Kindaabigdeal @Atlantamediapartners
- Facebook: Aisha Albritton or Atlanta Media Partners
1. Shay Johnson
2. Hip Hop Weekly
3. Aisha Albritton
4. Wickad Design
5. Kontrol Magazine
6. The Source
7. Wickad Design
8. Aisha Albritton