We’re so pumped about our conversation with Brandough. Brandough is a Hip Hop Artist and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Brandough below.
Hi Brandough, thank you so much for sitting down with us again. For folks who might have missed our initial interview, can you start by briefly introducing yourself?
Based out of Houston TX, I am dedicated to build a brand for myself as an authentic representation of my musical talent’s ambiguity within the Hip-Hop community. Originally based out of Orange TX (409) area, I incorporate many song structures, melodic riffs, and trap sound selections from my down south based roots in many facets of my production and composition. I am determined to push the envelope and release fresh sounding material within the continuity of a dual image of a rapper/singer by comfortably bouncing between traditional hip-hop sounds and trap style tracks. Don’t miss the latest wave out of the South.
Who is Brandough?
Bran-dough is basically who I am and where I’m going. Bran coming from my name (Brandon) is my base, my building blocks. Dough is where I’m going. Dough is something resembling consistency, so it’s whatever you value.
What does #followthedough mean?
#FOLLOWTHEDOUGH represents my brand logo. So #FOLLOWTHEDOUGH in other words, is following the goal. dreams, passion, money, desires, and growth. Whatever it is that makes you happy.
As an upcoming artist, is it better to work on projects? Or focus on releasing singles?
Personally from my experience, from a budgeting and marketing standpoint singles is the easiest way to build an audience and gain traction. Unless you produce your own songs and beats, then making an album can be costly. With that, an album is hard to promote because you’re giving the potential fans to many “options”. Most people tend to listen to only one or two songs from a new artist. I’m not saying that it’s the wrong thing to do but, I feel like once you reach a point in your music career, where your music is at high demand is more of a better time to release a full project.
What type of audience would you like to reach?
My brand story is the growth behind Brandough as an artist and as a person. The reason I rap about the subject matter I rap is to not necessarily sound cool and appease listeners. But because that’s who I am or that’s how I was once upon a time. I was the weird black kid that didn’t fit in, dealing with depression and anxiety with dreams that were too big for others to appreciate. Constantly learning how to love and appreciate myself. Those are the type people I want to reach. I want to impact the people that society has overlooked or feel alone in this world and encourage and motivate them to keep following until they reach a breakthrough. #FOLLOWTHEDOUGH
How important is marketing your brand?
Marketing is 90% of the music industry. That’s why you see so many “below average” artists that are killing it on the charts. We have been blessed with social media in this time and age where the ball is our court as artists, entrepreneurs, etc. With the industry being so congested and so much access to music, it’s imperative to market and find a way to stand out. You can have the most talent and the best product out there, but if no one hears or sees it then what good will it do?
Any new music or visuals coming soon?
Most definitely! I have a fire new single releasing May 21st along with a dope visual to match. This year I’m really excited because I will be releasing more visuals and being more in my audience’s presence. You will definitely be seeing a face along with the brand from now on.
It was so great to reconnect. One last question – how can our readers connect with you, learn more or support you?
You can follow on all social media or reach me by email: firstname.lastname@example.org Always looking forward to hearing from supporters.