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Meet Liz Feezor

Today we’d like to introduce you to Liz Feezor.

Thanks for sharing your story with us Liz. So, let’s start at the beginning and we can move on from there.
Thanks for the profile! I’m a writer and creative strategist based in Austin, but my story starts in Houston, where I was born and raised (“I’m something like seventh or eight generations Houstonian, and that’s just as far back as the records go!”) My family moved to Boise, ID when I was 14, and I lived all over the Pacific and Intermountain West for about 16 years (high school in Boise; college in Oregon; more college and work in Boise; worked in Seattle and moved to Austin in 2012).

In early 2018, I left my corporate career to become a full-time self-employed creative. I had been a blogger and freelance writer throughout the previous 10 years of my career, so the transition still feels like the right move, yet I learn new things every day: I love this about what I do! I help wholehearted people and conscious businesses tell their stories: as a serial generalist and career shifter, I know how important it is to communicate your value to sell yourself to clients, employers, and the world at large. My approach to the work I do with clients is values-based and blends storytelling, creative writing, and conversation copywriting principles to craft meaningful messages.

I love connecting with people, learning about them and what makes them tick, and why they do what they do for work. Humans are fascinating and I feel honored and grateful every day to do work that allows me to connect with so many interesting people.

Has it been a smooth road?
NOT AT ALL (laughs) Social media has done an interesting thing for entrepreneurship: it’s certainly glamorized what it means to be self-employed or to own a small business, and the truth isn’t as attractive as it looks on the outside. My road to entrepreneurship started out of necessity: in 2017, I had a flare-up of an existing chronic pain issue combined with a bad phase in my mental health. The experience forced me to get honest with myself: I had to wake up and pay attention to what my mind and body were telling me.

It wasn’t fun, but it led me to what I’m doing now, and for that I am forever grateful. Learning the ins and outs of self-employment and calling the shots in your own business *sounds* amazing (and it is!) but it’s not without its own set of challenges. Balancing work and life is a struggle for most of us, and I feel like most days I’m just doing my best. Having a strong network of friends, mentors, and other entrepreneurs has been instrumental to any success I’ve had, for sure.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
That I love doing good work for good people! I tell meaningful stories for good humans: what this looks like is bios and personal landing page copy (LinkedIn profiles) as well as web/UX copy for small businesses. I also consult on content strategy.

As a writer with a corporate background, I have a unique perspective on creative writing and what that can look like in a professional setting. I believe the better we are at telling our stories to communicate our value (and our values!), the better we do as people.

Let’s touch on your thoughts about our city – what do you like the most and least?
As a native of Houston who hasn’t lived there for over 20 years, the city will always have a soft spot in my heart. What I love and miss the most is the sheer amount of opportunity that exists in Houston: between the cultural offerings, amazing food, fun events, sports, concerts… there’s never a shortage of things to do in Houston. Austin is great, but Houston has a leg up on us in a few areas! I have so many great memories of living in Houston as a kid: I remember what a huge deal it was when the Rockets won the NBA Finals in ’94 and ’95, and the city just took on a different energy when that happened. It was cool to experience that as a kid, and it was just as fun witness as an adult with the Astros in 2017!

Contact Info:

Image Credit:
headshot of Liz (in black dress and colorful necklace) by Tess Cagle, Action shots of Liz at speaking engagement by Jessica Arroyo, Image of detail shot of ‘Barton Springs’ by Corey Carbo

Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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