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Meet Trailblazer Luisa Alejandre

Today we’d like to introduce you to Luisa Alejandre.

Luisa , can you briefly walk us through your story – how you started and how you got to where you are today.
The way I see it, creativity is something that flows through your veins, it´s something you feel. I have had this feeling inside me since I can remember.

I feel like I have been lucky enough to always have been surrounded by creative people. On my father’s side, them being the big old fashioned family you can find everything from musicians, sculptors, painters, to engineers, business owners, and entrepreneurs. But it was my mother who always encouraged me and my sister to stay connected to our artistic side.

I grew up in between ballet classes and violin lessons which led me to be a part of the Youth Orchestra of Michoacan (my home state in Mexico), I have a BA in Design where I specialized my studies in Industrial, graphics and urban designs.

I always knew I wanted to be a business owner, what kind of business, I had no idea.

I have a background working in the Hospitality Industry and after three years, I realized that even though I enjoyed it and learned a lot it was not end game for me.

It took me a while to find my passion, but you know how life works, I was planning my wedding and I truly enjoyed the process of picking the flowers, and the thing that seemed to be missing fell into place, flowers.

After the honeymoon, I talked to my husband, who has been the most supportive and told him about my desire to become a florist and learn everything I could about flowers, which is something I enjoy so much, learning about this blooming business.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I am my biggest challenge, as I have to continuously remind myself to be patient. Remember that every business is different and has its own time, it’s very own struggles and challenges, remind me how pointless it is to compare my business to others.

There’s this quote I really like that says: “The day you plant the seed is not the day you eat the fruit.” or for me, it’s not the day I pick the flowers. Growing a business takes time, patience and hard work. Literally, give it time to bloom.

Even though it’s not an unexplored path since there’s a lot of floral businesses in Houston, my business model is very unique and particular which leads me to walk my own trail.

Alright – so let’s talk business. Tell us about Pompom Florists – what should we know?
Pompom Florists is a Floral Studio servicing the greater Houston Area. Pompom specializes in all types of flower arrangements. Weddings, corporate events, weekly flower installations, and subscriptions. Whether you’re sending your love, celebrating a special occasion or memorializing a loved one.

Pompom Florists is not a traditional flower shop with floral arrangements ready to be picked up by clients and also, I´m not only a wedding florist. We create as we receive an order. I find a lot of magic and satisfaction doing flowers for all of life´s celebrations.

With that being said, I consider Pompom as a new way of buying flowers that unifies the old school floral business with the modern online flower business and events.

You can buy flowers online from us but also you can give us a call and place an order. You can order flowers same day delivery and last minute delivery as if you were shopping in a flower shop but also you can meet with us to create your big day.

What sets us apart from others is our colorful and exotic flower arrangements, we try really hard to make things different, playful bouquets, lots of textures, mixed colors, to do what it’s not expected, not afraid to take risks and also we want to make a connection with our clients and create a professional relationship.

Which women have inspired you in your life?
First of all, I have to say, my mother, her name is Maria de la Paz, I call her Mamichi.

She is the strongest woman I know. She raised my sister and me, being a divorced mom with a full-time job, she worked really hard to give us a great life.

Secondly, my sister Paola, who has a very strong personality, she is my partner in crime.

Now that I think of it, I admire all the women in my family, we are very very close. All my aunts and my cousins, we are so many girls that it’s always loud and crowded.

I’m so lucky that in between my family I have been able to find great friends amongst my cousins.

It’s so funny because the common thing between all of them is their strength, fierce personality and that was raised by great women. I mean don’t get me wrong we love our men but I would live totally happy and safe in a deserted island with just them, we definitely are a matriarchy.

In the floral industry, there are so many beautiful souls that I admire and inspire me every day I have to start with Beth O’ Reilly TMF AIFD who has been my mentor, she doesn’t know it but she has played a very important part of my inspiration.

Also, Alison Ellis with Real Flower Business, Pat Hermes director of Houston School of Flowers, Sheri Jentsch AIFD TMF just to mention a few.

Contact Info:

Image Credit:
A tablespoon of life – Conny Ramirez

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