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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Luther Racelis

People come and go, music has always been there. Lovingly waiting for me. Whether I am successful or not it will always be what I do and will always be my first love. With that being said, the biggest lie my industry tells me is with enough hard work you will make it. Read more>>

Asija Wiltz

One of the biggest lies the film industry tells itself is that you have to fit a certain mold to be successful—that stories have to look or sound a certain way to matter. Another lie is that vulnerability doesn’t sell, when in reality, audiences crave authenticity more than ever. Read more>>

Jorden Dolan

Some say that supporting small, regenerative, and organic farms at scale isn’t sustainable or realistic. But the truth is, the more we choose to support local farms, the more of them will thrive – and the more viable it becomes. When enough of our industry commits to purchasing locally, small farms can sustain themselves, grow, and feed their communities in a healthier, more connected way. Read more>>

Diana Mencia

One of the biggest lies the barbering industry tells itself is that success is all about image—how popular you are on social media, how trendy your shop looks, or how fast you cut. But real barbering is about connection, care, and how you make someone feel in your chair. Read more>>

Karolena Serratos

One of the biggest reasons I built Service Smart is because I got tired of seeing how often this industry fails the people it’s supposed to serve — especially women. Read more>>

Don Broussard

One of the biggest lies in the travel industry especially on social media—is that everything has to be beautiful, perfect, and effortless. You see these polished videos and curated photos, and it makes people think travel is just beaches, food, and smiling selfies. But the truth is, travel real, raw, meaningful travel is messy. It’s emotional. Sometimes it’s heartbreaking. Read more>>

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