Connect
To Top

What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Danielle Emon

“One of the biggest lies in the fashion and jewelry industry is that you need massive funding, celebrity endorsements, or a big backing to succeed. The truth is, you can build a sustainable, moderate business that provides you with a beautiful life year after year. Read more>>

Nikki Uvalles

One of the biggest lies in the health and wellness industry is the belief that our bodies are made up of separate, disconnected parts that can simply be fixed, replaced, or medicated. We’ve been conditioned to chase quick fixes—a pill for this symptom, a diet for that problem—rather than understanding that the body works as one intelligent, integrated system. Read more>>

Cindy Pillow

One of the biggest misconceptions in our industry is that some promoters believe they have the right to exclusivity over the small businesses we’re here to support, sometimes even requiring no-compete agreements. But we’re in America — the land of free enterprise — and while we own our markets, we don’t own the small businesses that come to sell with us. Read more>>

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Highlighter Series

  • Local Highlighter Series

    We are so thrilled to be able to connect with some of the brightest and most inspiring entrepreneurs and creatives from...

    Local StoriesJanuary 8, 2026
  • Highlighting Local Gems

    Over the past decade we have had the chance to learn about so many incredible folks from a wide range of...

    Local StoriesDecember 30, 2025
  • Was there ever a time you almost gave up?

    We connected with some of the most resilient folks in the community and one of the most insightful questions we had...

    Local StoriesDecember 30, 2025
  • Local Highlighter Series

    We are so thrilled to be able to connect with some of the brightest and most inspiring entrepreneurs and creatives from...

    Local StoriesDecember 22, 2025
  • Highlighting Local Gems

    Over the past decade we have had the chance to learn about so many incredible folks from a wide range of...

    Local StoriesDecember 16, 2025
  • Local Highlighter Series

    We are so thrilled to be able to connect with some of the brightest and most inspiring entrepreneurs and creatives from...

    Local StoriesDecember 11, 2025
  • Highlighting Local Gems

    Over the past decade we have had the chance to learn about so many incredible folks from a wide range of...

    Local StoriesDecember 3, 2025
  • What is the story you hope people tell about you when you’re gone?

    We wake up, get work, go back home and rinse and repeat – or at least it feels that way sometimes....

    Local StoriesNovember 20, 2025
  • Local Highlighter Series

    We are so thrilled to be able to connect with some of the brightest and most inspiring entrepreneurs and creatives from...

    Local StoriesNovember 20, 2025