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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Danielle Emon

“One of the biggest lies in the fashion and jewelry industry is that you need massive funding, celebrity endorsements, or a big backing to succeed. The truth is, you can build a sustainable, moderate business that provides you with a beautiful life year after year. Read more>>

Nikki Uvalles

One of the biggest lies in the health and wellness industry is the belief that our bodies are made up of separate, disconnected parts that can simply be fixed, replaced, or medicated. We’ve been conditioned to chase quick fixes—a pill for this symptom, a diet for that problem—rather than understanding that the body works as one intelligent, integrated system. Read more>>

Cindy Pillow

One of the biggest misconceptions in our industry is that some promoters believe they have the right to exclusivity over the small businesses we’re here to support, sometimes even requiring no-compete agreements. But we’re in America — the land of free enterprise — and while we own our markets, we don’t own the small businesses that come to sell with us. Read more>>

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