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An Inspired Chat with Keetria of Northwest Houston

We’re looking forward to introducing you to Keetria. Check out our conversation below.

Hi Keetria, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What are you being called to do now, that you may have been afraid of before?
I feel I’m being called to share more stories of inspiration, encouragement, and hope that can uplift others. I’ve realized that people need to hear stories that remind them they’re not alone and that growth, healing, and transformation are possible. Before, I was a little hesitant about stepping fully into that space because it felt vulnerable and different from my traditional marketing and business work. Now, I understand that part of my journey is to empower others by giving a voice to those stories.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’d describe myself as a creative who’s passionate about encouraging people to tap into their creative potential by utilizing their God-given talents, gifts, and abilities. Through my company, Style of Business, I’ve had the chance to work with entrepreneurs, creatives, and business owners to help them clarify their vision and grow their brands in a way that feels authentic to them. I enjoy blending strategy with creativity—whether it’s developing marketing ideas, creating content, or just helping someone shift their mindset so they can see what’s possible.

In addition to consulting, I host SOB: Style of Business The Podcast, where I interview entrepreneurs and creatives from around the world. Those conversations are one of my favorite parts of what I do because I enjoy highlighting other people’s journeys, lessons, and perspectives. This ties into my bigger vision of using storytelling to inspire and empower others.

I’m also the author of Courage Is A Muscle and recently created an eBook guide called Vision Alignment Blueprint: Unlock Your Creative Potential. Both projects reflect my interest in creativity and personal development, and I’ve found a lot of joy in creating resources that help people overcome blocks and step into their own ideas with confidence.

Outside of business, I’m big on fitness and wellness—I believe taking care of your mind and body is the foundation of everything else. Whether it’s walking, working out, or practicing mindfulness, those routines fuel the energy and creativity I bring into my work.

Right now, my focus is on continuing to expand my creative brand, developing more digital products, and sharing content that uplifts and encourages people. I’m excited about where this journey is headed because it feels aligned with who I am and what I’m here to do.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What’s a moment that really shaped how you see the world?
When I realized that my perception—not others’ opinions—shapes my experience. What I believe and focus on determines what’s possible, and that mindset has guided me ever since.

If you could say one kind thing to your younger self, what would it be?
I’d tell my younger self it’s okay to listen to advice from others. But always check in with yourself and follow the path that speaks to your spirit, not the route society sets up just because everyone else is going that way.

Sure, so let’s go deeper into your values and how you think. What’s a cultural value you protect at all costs?
The value of authenticity — being true to yourself in everything you do.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. When do you feel most at peace?
I feel most at peace when I’m in solitude, fully immersed in a creative idea or project. Those moments allow me to focus, reflect, and connect with what truly inspires me.

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