Today we’d like to introduce you to Dionicio Martinez.
Hi Dionicio, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Absolutely – thank you for having me, it’s an honor to share my story.
Music has always been a part of who I am. Growing up Latino, music wasn’t just something you listened to—it was something you felt. It was the heartbeat of our family gatherings, our celebrations, and even our struggles. But for me, it all truly began with dance.
In high school, I was introduced to an after-school dance program started by my counselor, Jorge Mercado. That program wasn’t just a creative outlet—it became a foundation for my identity. Through dance, I discovered the power of rhythm, movement, and expression. It taught me how music connects people, and that feeling of being in sync with a beat stuck with me. After high school, we didn’t let the program die—we carried it on into the University of Houston, continuing to perform, teach, and inspire others through our shared love for dance.
That deep connection to dance eventually led me to DJing. I wanted to understand the music even more—to be the one curating the sound that made people move and feel something. That’s when KNZO ENTERTAINMENT was born. What started as a few gigs for family and friends quickly grew into a full-fledged business, built on passion, culture, and the joy of bringing people together through music.
Being Latino and married to my incredible Korean wife has added even more layers to my sound. Our relationship is a daily reminder of how powerful cultural fusion can be—and that’s exactly what I bring to every set. From Latin and K-pop to Country and Top 40, I love blending genres and creating unexpected moments on the dance floor that reflect the beauty of diverse backgrounds coming together.
Over the years, KNZO ENTERTAINMENT has grown with every event, every referral, and every client who trusted me to be part of their special day. I’ve invested in top-tier equipment, custom packages, and most importantly, building relationships. But through it all, the mission remains the same: to create unforgettable vibes that celebrate who people are and where they come from.
From a high school dance program to spinning at some of Houston’s most joyful events, it’s been a journey powered by music, movement, and community. I’m incredibly thankful for everyone who’s supported me along the way—especially my wife, who’s been by my side cheering me on through it all. And the best part? We’re still just getting started
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely not a smooth road—but I think that’s what’s made the journey meaningful.
Like a lot of creatives and entrepreneurs, I started with just passion and a dream. I didn’t have a huge budget or a blueprint for how to build a business—I had to figure it out step by step. In the beginning, I was using basic equipment, sometimes DJing events for little to no pay just to get my name out there. There were times I questioned if it was worth it—especially when balancing other responsibilities like work, school, and family life.
One of the biggest challenges has been navigating the business side of things. As DJs, we’re artists at heart—but running a successful business also means learning how to market yourself, negotiate contracts, maintain gear, manage bookings, and provide excellent customer service. That was a steep learning curve for me.
And of course, like many in the events industry, the pandemic hit hard. Events were canceled, celebrations were put on hold, and things felt uncertain. But it also gave me time to reset, upgrade my skills and equipment, and come back stronger.
Every setback has taught me something—and I’m grateful for the growth that came from those tough moments. The road hasn’t been easy, but it’s been worth it. And honestly, I’m still learning, still evolving, and still grinding to reach the next level.
Appreciate you sharing that. What else should we know about what you do?
Thank you! I’m the owner and lead DJ of KNZO ENTERTAINMENT, where I specialize in creating high-energy, culturally infused experiences for all types of events—weddings, quinceañeras, corporate functions, community festivals, school dances, and everything in between. What I really focus on is crafting the vibe—reading the room, curating the right sounds, and keeping the energy flowing from start to finish.
What sets KNZO apart is not just the music, but the mix of cultures I bring to the table. Being Latino and married to my Korean wife, I’ve developed a unique ear for blending genres that most people wouldn’t expect in the same set. One minute it’s classic salsa, the next it’s BTS or a TOP 40 track, and then back to hip-hop or house. That cultural fusion is a huge part of my identity and it shows in every performance.
I’m also known for being very intentional with my clients. I treat every event like it’s the event—because for them, it is. I work closely with people to make sure their vision comes to life, whether that’s curating the best playlist, coordinating timing with event planners, or tailoring the music to reflect family traditions.
But beyond just gigs, I stay involved in community service. Giving back has always been important to me. I regularly donate my time to DJ fundraisers, school events, and local initiatives that support youth and underserved communities. Whether it’s a back-to-school event, a cultural festival, or a nonprofit gala, I love using music as a tool to uplift and unite people. That’s honestly what I’m most proud of—being able to turn my passion into something that brings joy and impact beyond just the dance floor.
At the end of the day, KNZO isn’t just about playing music—it’s about celebrating identity, creating connection, and making memories that last. That’s what I stand for, and that’s what I bring to every event.
Before we go, is there anything else you can share with us?
Yes—first, I just want to say thank you to everyone who’s supported me along the way, from my early days dancing in after-school programs to now running KNZO ENTERTAINMENT. Every event, every referral, every kind word has meant the world to me.
To anyone out there chasing a dream—especially those from underrepresented communities—don’t be afraid to start small. You don’t need all the answers or perfect equipment to begin. Just show up with heart, be consistent, stay true to your culture, and never stop learning. Your story, your sound, your why—that’s what will set you apart.
Also, I encourage readers to stay connected to their communities. Whether it’s through your art, your business, or your time—there’s always a way to give back. Some of my most fulfilling moments haven’t been at the biggest venues, but at community fundraisers, school events, or cultural festivals where the smiles were just as bright.
And finally—if you ever need someone to bring the energy, blend cultures, and help you create unforgettable memories—KNZO ENTERTAINMENT is here for you.
Let’s keep dancing, keep dreaming, and keep building each other up.
Stay connected:
🌐 www.knzodj.com
📸 Instagram: @deejaydio
📍Based in Houston
Contact Info:
- Website: https://knzodj.com
- Instagram: https://www.instagram.com/deejaydio/
- Facebook: https://www.facebook.com/dionicio.martinez.14/
