Today we’d like to introduce you to Derricka Wilson.
Hi Derricka, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started ExfoliantsbyMalika in 2018 and launched the website in 2020. I have always loved natural skincare products. I wanted to create products that would work for my skin and help with melanin-skin issues. I started to create face scrubs that I would let my family and friends try out. I knew they would give me honest feedback. I then started to create products that would consist of a skincare routine. I decided to add cleansers, toners and moisturizers along with the exfoliants. Now I have expanded with body scrubs, lip scrubs, serums, scalp scrub and ingrown hair oil. A skincare brand that understands all skin and specifically created for melanated skin.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has not been a smooth road. I think with any business you will have ups, downs, peaks and lows. A few struggles along the way I have encountered were lack of support and brand visibility. However, I have learned that you have to find your “community”. Finding your people especially other entrepreneurs is a gem. I also have put myself in positions for brand visibility using vending opportunities and networking events.
Appreciate you sharing that. What should we know about ExfoliantsbyMalika?
ExfoliantsbyMalika is a natural skincare brand. We specialize in creating skincare products that are geared towards melanin-skin concerns. We are known for our moisturizers, in particularly the Turmeric Face Oil. What sets ExfoliantsbyMalika apart from other skincare brands is that our products are handmade. Nothing is pre-packaged. What am I most proud of brand wise is having customers love the products and seeing their skincare journey. I am proud that the products are effective. What I want for readers to know is that ExfoliantsbyMalika is a skincare brand that understands all skin.
Can you talk to us about how you think about risk?
My view on risk taking is that it is a must as an entrepreneur. I have taken major risks and one of them was launching my website during the height of the pandemic in 2020. I launched the online website for ExfoliantsbyMalika in June of 2020. I wasn’t sure if that was a good idea. However, it ended up being the best decision I could make. By then more customers and consumers were shopping online. This led my business to not only drive sales but also start to gain brand awareness.
Pricing:
- 15.00
- 20.00
- 25.00
- 50.00
Contact Info:
- Website: https://exfoliantsbymalika.com/
- Instagram: @exfoliantsbymalika
- Facebook: ExfoliantsbyMalika LLC
- LinkedIn: ExfoliantsbyMalika
