Today we’d like to introduce you to Maritza Sanchez.
Hi Maritza, please kick things off for us with an introduction to yourself and your story.
My story began in Venezuela, where I built my professional career as a psychologist and developed a deep passion for helping people understand their emotions, strengthen their relationships, and create meaningful change in their lives. For many years, psychology was not simply my profession; it became part of my purpose.
Moving to the United States marked a major turning point in my life. Like many immigrants, I arrived with experience, education, dreams, and a professional identity, but I also had to learn how to rebuild myself in a completely different country. Starting over taught me something that has become central to my work today: sometimes life does not ask us to return to who we were; it asks us to discover who we can become.
That process led me to reinvent my professional path and develop my work as a Life Coach, speaker, author, and content creator. I created Psicomami Coaching Center as a space where psychology-informed education, coaching, personal development, family, and emotional wellness could come together in a practical and accessible way.
Social media also became an important part of that journey. What started as a way to share educational and motivational content grew into a community of more than 200,000 people. Through that platform, I discovered that education and emotional support do not have to remain within four walls; one message, video, workshop, or conversation can reach someone at exactly the moment they need it.
I am also the author of Crianza Real vs. Crianza Ideal and El Engaño del Amor, books born from my work and my desire to bring conversations about parenting, relationships, emotional health, and personal growth into everyday life.
Over the years, my work has expanded into workshops, conferences, coaching programs, media, and community initiatives. One of the projects that is especially meaningful to me is the Latino Mental Health and Wellness Forum in the Houston area, an initiative I created to bring professionals, families, community leaders, and organizations together around an important message: mental health should be talked about openly, especially within our Latino community.
I have also had the opportunity to participate as a speaker in professional and community events, including the Women Economic Forum in Houston, sharing topics related to psychological flexibility, personal development, entrepreneurship, and emotional well-being.
Today, I look at my journey and realize that many of the moments that once felt like starting over were actually opportunities to build something new. I am still growing, learning, and expanding my work, but my mission remains the same: to make emotional wellness and personal development more understandable, practical, and accessible, while reminding people—especially within the Latino community—that asking for support, learning about ourselves, and taking care of our mental health are signs of strength.
Houston has become an important part of this new chapter of my story, and I am grateful for the opportunity to contribute to a community that has also given me the space to rebuild, connect, and grow.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
No, it has definitely not been a smooth road. One of the biggest challenges of my journey was immigrating to the United States after already having an established professional career in Venezuela. Starting over in a new country meant much more than changing my address; it meant rebuilding a professional identity that had taken me years to create.
I arrived with my education, experience, and passion for psychology, but I quickly learned that credentials and professional paths do not always transfer in the same way from one country to another. I had to adapt to a different system, a different culture, and a different language while finding new ways to continue doing meaningful work.
There were moments when I had to take jobs that were very different from the career I had built in Venezuela. That experience was humbling, but it also taught me something important: starting over does not erase everything you accomplished before. Your knowledge, values, experience, and purpose come with you.
Another challenge was learning how to reinvent myself without losing my identity. I began exploring coaching, social media, writing, speaking, and entrepreneurship as new ways to use everything I had learned throughout my career. Building a business and a personal brand from the ground up required patience, consistency, and the willingness to learn skills that had nothing to do with my original profession.
Being an immigrant also made me understand firsthand how isolating it can feel when you are trying to navigate a new country while carrying responsibilities, dreams, and uncertainty at the same time. Instead of allowing that experience to stop me, it became part of the reason I feel so connected to the Latino community today.
I have learned that resilience is not about pretending that difficult moments do not hurt. It is about developing the psychological flexibility to adapt when life changes, while continuing to move toward what matters to you.
Looking back, many of the obstacles I once wished I could avoid became part of the foundation of the work I do today. They gave me a deeper understanding of reinvention, identity, fear, uncertainty, and the courage it takes to begin again.
We’ve been impressed with Psicomami Coaching Center LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Psicomami Coaching Center LLC was created with a simple but powerful purpose: to make emotional wellness, personal development, and practical tools for everyday life more accessible to individuals and families, especially within the Latino community.
As a psychologist trained in Venezuela and now working as a Life Coach in the United States, I bring more than 18 years of professional experience into my work. Through Psicomami Coaching Center, I offer individual and family coaching, workshops, educational programs, conferences, and community initiatives focused on emotional well-being, personal growth, parenting, relationships, anxiety management, self-esteem, life transitions, and the development of psychological flexibility.
One of the things that sets Psicomami apart is our approach. I believe people need more than information—they need practical tools they can actually apply in their everyday lives. My work combines my background in psychology with coaching, education, personal development, and real-life experiences, always recognizing the ethical boundaries between coaching and clinical mental health treatment.
Education is also a major part of the brand. Through social media, books, workshops, my podcast La Hora de Catarsis, and speaking engagements, I have built a Spanish-speaking community where conversations about mental health and emotional wellness can feel understandable, relatable, and free of unnecessary stigma. https://www.youtube.com/watch?v=djWP1q7baNo&t=662s
I am especially proud of the community work we are developing in Houston. In 2026, I created the Latino Mental Health and Wellness Forum, bringing together professionals, organizations, entrepreneurs, families, and community members to promote education, prevention, connection, and open conversations about mental health within our community.
My work also extends beyond individual coaching. I develop workshops and conferences for organizations and businesses on topics such as emotional intelligence, leadership, teamwork, psychological flexibility, communication, and personal development.
Ultimately, Psicomami is about helping people move from simply understanding what they are experiencing to having tools to do something about it. I want people who encounter our brand to feel that emotional wellness can be talked about in a human way, that seeking support is a strength, and that personal transformation is possible at every stage of life.
Can you share something surprising about yourself?
Something that might surprise people is that, despite the confidence they may see today on social media, on stage, or in front of a camera, I have also had to work through fear, uncertainty, and the discomfort of starting over.
People often see the finished version—the speaker, the Life Coach, the author, the entrepreneur, or the woman creating content for thousands of people—but they don’t always see the person behind it who has had to reinvent herself more than once.
I have learned that being someone who helps and motivates others does not mean having a perfect life or having all the answers. I experience challenges, doubts, and difficult seasons too. The difference is that I have learned to use many of the same tools I teach: self-awareness, psychological flexibility, faith, asking for support, and the willingness to begin again.
Maybe that is one of the most important things people don’t know about my brand: Maritzamericas by Psicomami wasn’t created from perfection. It was created from real life. And I think that’s exactly why people connect with it.
Contact Info:
- Website: https://psicomami.com/eventos-de-psicologia-y-coaching/
- Instagram: https://www.instagram.com/maritzamericas/
- Facebook: https://www.facebook.com/psicomamimaritzamericas
- LinkedIn: https://www.linkedin.com/in/maritza-sanchez-277443179/
- Youtube: https://www.youtube.com/@psicomami
- Other: https://www.instagram.com/psicomamicoachingcenter/
