Today we’d like to introduce you to Emily Favian.
Hi Emily, please kick things off for us with an introduction to yourself and your story.
My story has been a little bit of a winding road, but I think that’s what makes it mine! I’ve always been drawn to creative work, storytelling, and entertainment. I studied Mass Communication at Sam Houston State University with an emphasis in Broadcast Production and a minor in Spanish.
I graduated during the pandemic, which made starting a career in sports and entertainment a little more challenging than I had originally imagined. At the time, everything was shut down, there were no games or live sporting events to work, and a lot of the opportunities I had envisioned for myself simply weren’t available.
Instead of waiting for things to open back up, I decided to start creating my own opportunities. I began making TikToks as a way to build a portfolio and showcase what I could do. I wanted to have something tangible that I could point to and say, “This is what I can bring to the table.” What started as a way to keep creating and stay connected to the industry eventually turned into something much bigger.
I started putting more energy into creating my own sports content. What began as a creative outlet eventually grew into a platform of its own, giving me opportunities to work with brands, attend events, interview athletes, and connect with other people in the sports industry.
Since then, I’ve continued to branch out into different areas, including professional wrestling, sports media, PR, and influencer marketing. My career has taken me in a few different directions, but I’ve learned to embrace that rather than feel like I need to fit into one specific role. I’m still growing, learning, and figuring out where I want to take things next, and I think that’s part of the fun.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not! One of the hardest parts was feeling like everyone around me was moving forward while I was still trying to figure things out. I would see other people landing opportunities, growing in their careers, and reaching milestones, and it was hard not to feel like I was falling behind. When you’re trying to build a career in a competitive industry, especially one where so much happens behind the scenes, it’s easy to compare your journey to what you see everyone else doing.
There have also been opportunities that didn’t work out the way I hoped, and moments where I had to figure things out without necessarily having someone show me the way. But I’ve learned that not every opportunity is meant to be the one that takes you where you want to go. Sometimes things don’t work out, and you have to keep moving. I’ve realized that everyone’s path looks different, and just because someone else is further along in one area doesn’t mean you’re not making progress in your own. If anything, those struggles have pushed me to become more confident in what I bring to the table and to keep creating opportunities for myself.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work is a mix of sports, entertainment, media, and public relations. I currently work in PR and influencer marketing, where I get to work on brand partnerships, influencer relationships, events, and different creative initiatives. Outside of that, I create my own sports content, primarily through my platform Baseball Girly, where I cover everything from baseball to professional wrestling and other things happening in the Houston sports scene.
I think one of the things I’m most known for is making sports feel approachable and creating content that connects with people who might not necessarily consider themselves traditional sports fans. I love finding the fun, personality, and stories behind sports and entertainment. I also enjoy being in front of the camera, interviewing people, attending events, and finding creative ways to tell stories.
What I’m most proud of is being able to build something for myself while also creating opportunities to work in an industry I genuinely love. I’ve had the opportunity to work with major sports organizations, collaborate with brands, interview athletes and entertainers, and build relationships throughout the Houston sports community. None of that happened overnight, and a lot of it came from simply putting myself out there and being willing to try.
I think what sets me apart is that I’m comfortable wearing a lot of different hats. I understand the creative side of content, but I also understand the strategy, relationships, and work that happen behind the scenes. I’m just as comfortable coming up with a video idea and getting in front of the camera as I am coordinating an event or working on a brand partnership. I think having that combination of experiences allows me to look at things from different perspectives, and I love being able to bring those pieces together.
What sort of changes are you expecting over the next 5-10 years?
I think we’re already seeing a pretty big shift in the way people consume sports and entertainment, and I only see that continuing over the next 5–10 years. Social media has completely changed the landscape. You no longer have to work for a major media outlet to have a voice, build an audience, or create meaningful coverage. Independent creators are getting opportunities to interview athletes, cover events, and build communities of their own.
I also think audiences are becoming more interested in personality and authenticity. People want to feel like they’re getting to know the person behind the content, not just watching another perfectly produced video or reading a traditional news story. I think that creates a lot of room for creators who have a genuine connection to the communities they’re speaking to.
Another shift I see is the continued crossover between sports, entertainment, fashion, and pop culture. Sports are no longer just about what’s happening on the field or court. It’s about the personalities, the fashion, the fan experience, and everything surrounding the game. I think brands and organizations are going to continue finding creative ways to tap into those different audiences. The industry is constantly changing, and I think being willing to evolve with it is going to be one of the most important things moving forward.
Contact Info:
- Instagram: https://www.instagram.com/baseballgirly713/?hl=en
- Other: https://www.tiktok.com/@baseballgirly713?lang=en
