Today we’d like to introduce you to Spencer (Syspence) Stewart.
Hi Spencer (Syspence), so excited to have you with us today. What can you tell us about your story?
Syspence’s Story (Spencer Stewart)
This is the story of a kid that never gave up.
Little did I know my biggest struggles would become the fuel to change my life.
See, at the beginning, it wasn’t that easy.
I literally went to 12 different schools, lived in multiple different cities, and was always the new kid on the block. For years, I struggled to figure out where I belonged and who I was.
Until I found music.
See, at school I felt so boxed in. Everything had rules, right answers, wrong answers, and people telling you what you could or couldn’t be. And I wasn’t the best at that. I mean, the teachers made me feel like I wasn’t going to amount to anything.
But music was different. There were no rules. There was no right or wrong. If something felt good and connected with people, it worked.
So I practiced my craft every day, writing raps, pouring my pain and hunger into every song. And slowly but surely, other people started to see the talent. Little did these people know, those nods of encouragement were everything to me.
Because for the first time ever, I found my identity. Something I was actually good at. Something that finally felt right.
And I went all in.
I dropped over 56 songs, released 25 music videos, no help, no funding, just a kid with a dream and passion trying to figure it out.
And I was learning a lot.
But then around 2020, everything changed. The world shut down, I lost my job, and I found myself isolated and eventually sleeping on the floor of my parents’ house.
This was definitely not my plan.
But it was reality.
At that same time, TikTok was exploding, and I wasn’t going to miss this moment. I had this passion for music and this goal, and I knew TikTok was a way I could get there.
So broke, sleeping on the floor of my parents’ house, feeling like I had hit rock bottom, I started with one simple commitment: post one video every single day.
And I didn’t know exactly what I was doing, but I just started creating and posting.
Early through my journey, I was so hungry to get on as an artist. I was learning everything from directing videos to mixing and mastering to even marketing.
Through that, I discovered the power of telling a story. I knew that good marketing all started with a good story.
So that’s what I started doing. I was telling a story every single day.
Telling stories of my life, of different artists’ lives, and these videos started taking off, getting hundreds of thousands of views.
The power of telling these stories was not only working, but little did I know, I had created something that had never been done on the internet before.
There was literally no one talking about music or hip-hop artists, from up-and-coming to even the mainstream, telling these stories in that format.
And when you bring something proprietary to a market, you see the impact. Millions and millions of views started coming in, and I started gaining the attention of the music industry.
But then came one of the hardest decisions of my life. My music was actually growing as well. I was approaching 20,000 monthly listeners, making the best music of my life.
But remember, I was still sleeping on the floor of my parents’ house, and I also realized there might be an entirely different opportunity sitting right in front of me: to become a platform not just to tell my story, but for any artist’s music to be heard.
So I made the decision to stop making the content completely about myself.
And instead, I went all in on telling the stories of other artists I believed in.
And strangely enough, once I stopped making everything about me, God started blessing me with all the things I ever wanted.
Now I had a way for any artist’s music or story to be heard.
From there, life got crazy. I was doing millions of views on these videos, and it fully caught the attention of the music industry.
Record labels kept calling. I started working with some of the biggest brands in the world.
Amazon Music reached out to give me my own radio show.
Rolling Loud reached out, and a partnership was created.
And even Billboard reached out to use my story to cover the rise of this new generation of “music curators,” and I found myself at the forefront of a lane that I helped create.
But instead of only talking about artists, I wanted to create with them, and that’s when BluehouseTV was born.
So that brings us to today.
See, it’s been six years since I started doing social media full time. I’ve traveled the world, worked with artists and companies I once could only dream of working with, and built a career where I literally get paid to create, curate music, share my perspective and tell stories.
And through all of it, I never stopped being an artist.
If anything, my love for music has grown stronger, and I’ve learned things I never could have learned from the outside.
Now I’m in New York City with the opportunity to keep building BluehouseTV into one of the most well-respected media platforms, and at the same time, return to my music with more experience, relationships and perspective than I’ve ever had before.
If there’s one thing I want someone to take from my story, it’s this:
Create.
Find your art and put something into the world every day.
You don’t need to know exactly where it’s leading. I certainly didn’t.
But make something. Learn. Adjust. Make something else and keep going.
I’m living a dream that started with a kid who simply wanted to be heard. There have been plenty of ups and downs, but I’ve built something I’m proud of, something nobody can take away from me.
More than anything, I’m thankful to God for giving me the opportunity to do it.
And from here, the mission is simple:
Impact. Impact. Impact.
Impact people’s lives through meaningful stories and show every kid out there that was just like me that if you don’t give up, you’ll get your chance to be heard as well.
The journey continues!
-Syspence
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I think one of my biggest struggles has been the mental battle that comes with being an entrepreneur and a creative.
When you’re building something on your own, there’s no blueprint. You’re the one setting the goals, creating the vision, motivating yourself and then figuring out how to bring that vision to life.
And for me, the hardest part has been having so many ideas and so many things I want to accomplish, but realizing I’m still only one person.
As my dreams have gotten bigger, they’ve required more people, more resources, more money and a stronger team to actually execute them. So I’ve had to learn how to stay focused instead of trying to do everything at once.
That’s why I always bring myself back to my “why.”
Why am I doing this?
For me, it’s impact. I want to build something powerful enough to tell people’s stories, impact their lives and connect those stories with the people who need to hear them.
Whenever I get distracted by another idea or start getting too far ahead of myself, I come back to that.
I’ve learned that dreaming big is important, but you also have to be willing to build that dream brick by brick. Pick the goal, stay focused, execute it, and understand that something great takes time.
Rome wasn’t built overnight, and neither is the vision I’m trying to build.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I specialize in storytelling. I’ve become known as a music curator and trusted voice in music and culture—someone who understands the pulse of what’s happening and can help artists and their stories be heard.
Through that, I’ve built an audience of over 1 million followers, generated over 700 million views, and worked with brands and platforms like Amazon Music, Hulu and Rolling Loud.
I’m most proud of building all of this from the ground up, including BluehouseTV, where we take deeper dives into artists’ stories and create with them directly.
Along the way, I’ve learned to wear a lot of hats from directing music videos and running marketing campaigns to building brands and creating worlds around ideas.
But what really sets me apart is my passion and the fact that I’m an artist myself. I genuinely love this, and when I tell the stories of other creatives, I’m doing it from the perspective of someone who understands what it feels like to be on the other side.
Are there any books, apps, podcasts or blogs that help you do your best?
The Alchemist — Paulo Coelho
The Bible
How to Win Friends and Influence People — Dale Carnegie
Founders Podcast — probably your main podcast right now
Contact Info:
- Instagram: https://www.instagram.com/syspence_/
- Youtube: https://www.youtube.com/@bluehousetv-
- Soundcloud: https://soundcloud.com/Syspence
- Other: https://www.tiktok.com/@syspenceyo
