Today we’d like to introduce you to Tess Nyman.
Hi Tess, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I moved from Dubai to Finland in 2019 after spending 8 years working in HR. I planned to continue my career in Finland, but COVID hit, the job market changed, and I quickly realized that most of the roles I was qualified for required Finnish, which I didn’t speak and didn’t want to go for cleaning or nursing.
So I created my own opportunity.
I started a career coaching and HR consultancy business based on my experience in Dubai. Within a year, I had built a seven-figure business and brought on a business partner as we continued to grow.
Then, in 2024, everything changed.
My business partner disappeared with the company funds, leaving me with approximately €2.8 million in debt and forcing me to rebuild from virtually nothing.
I borrowed €500 from a friend, bought a digital marketing course, and was essentially ghosted after purchasing it. Instead of giving up, I decided I would figure it out myself.
I went through the entire course in 48 hours and started promoting on TikTok.
I spent the next phase of my journey learning how online marketing, content, digital products, and sales actually worked. I did affiliate marketing until June 2025, when I made a complete shift into coaching.
Since then, I’ve generated more than $3 million in revenue online and I’m still growing.
Today, I coach coaches and digital creators who already have knowledge, skills, or offers but struggle to turn their content and expertise into consistent sales.
My journey has gone from HR professional, to entrepreneur, to losing almost everything, to rebuilding an online business from scratch. That experience is now at the heart of how I coach others.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has absolutely not been a smooth road.
One of the hardest parts has been building publicly while constantly having to prove that what I do is legit. I’ve been bullied on social media and called racist names, including being called a “monkey.” I’ve had people accuse me of running a pyramid scheme simply because I teach people how to monetize their skills and knowledge online. I’ve had my social media accounts reported and banned, forcing me to rebuild my visibility and audience more than once.
I’ve also experienced the challenge of being underestimated by people who look like me. Some potential clients from my own community were more skeptical of me and less willing to trust what I was teaching, while simultaneously trusting creators who presented a very different image of success. After they got scammed, they came back to me.
And that leads to another challenge: building authority without performing wealth.
In the online business space, it’s common to see people using cars, houses, luxury travel, and lifestyle content as proof that they are successful. I chose a different route. I didn’t want to build my brand around showing people how rich I looked. I wanted to build it around showing people what I knew and what I could help them achieve.
That meant growing through value, results, and expertise while competing against people who could create instant credibility through lifestyle marketing.
There have also been moments where I questioned whether continuing was worth it. But every obstacle forced me to become better at what I do: communicating clearly, creating content, building trust, understanding people, selling ethically, and developing systems that don’t depend on appearances.
I’ve learned that when you build something publicly, you’re not only building a business. You’re building trust, reputation, resilience, and the ability to keep going when people don’t understand what you’re doing.
And perhaps the biggest lesson I’ve learned is this: You don’t need to look successful to become successful. You need to become valuable. That’s the principle I’ve built my business around, and it’s also what I teach coaches and digital creators today.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
About my Business
Kat Konsult Oy is a coaching and business education company focused on helping coaches and digital creators turn their knowledge, skills, and expertise into consistent revenue online.
I specialize in helping people who already have something valuable to offer but struggle with the gap between having an offer and actually getting consistent sales.
My work sits at the intersection of clarity, positioning, content, and sales. I help clients understand what they should be known for, communicate their value clearly, create content that attracts the right people, and build systems that turn attention into clients and revenue.
What sets my approach apart is that I don’t believe people need more information. The internet is already overflowing with courses, tips, hacks, and strategies. The real problem is often knowing what to do, what to say, what to sell, and how to execute consistently.
My philosophy: Don’t just learn. Execute.
I want my clients to leave with something built, tested, improved, or sold, rather than simply another notebook full of notes.
I’m particularly proud of building my brand around value rather than the performance of success. In an industry where lifestyle content, luxury cars, houses, and visible wealth are often used to establish credibility, I chose to build my authority primarily through what I know, what I teach, and the results I help create.
I don’t want people to follow me because I look successful.
I want them to follow me because I can help them become successful.
Today, my brand is known for challenging the conventional approach to online business and helping coaches and digital creators become more visible, more clearly positioned, and more commercially effective.
My offerings range from focused coaching experiences that solve specific business problems to deeper one-on-one coaching for entrepreneurs who want hands-on support building their business.
At the heart of everything I do is one belief: You don’t need to become someone else to build a successful business. You need to recognize the value you already have, learn how to communicate it, and build the systems that allow the right people to find and buy it.
That’s what Kat Konsult Oy exists to help people do.
Is there a quality that you most attribute to your success?
If I had to choose one quality that has been most important to my success, it would be resilience.
Not simply the ability to keep going, but the ability to start again without losing faith in my ability to figure things out.
I’ve had to reinvent myself several times. I’ve moved countries, built a seven-figure business, lost the business, faced significant debt, entered an entirely new industry, built an audience from scratch, dealt with public criticism and social media setbacks, and learned skills I had never needed before.
Each time, I’ve had to ask myself: What do I need to learn now?
I don’t need to have all the answers before I begin. I’m comfortable being a beginner, learning quickly, testing things, getting things wrong, and figuring out what works.
That quality has been particularly important in the online business world because there is no permanent finish line. Platforms change. Algorithms change. Markets change. What worked yesterday may stop working tomorrow.
So I’ve learned to stay curious, adapt quickly, and keep executing.
I believe that’s also why I’m able to coach other entrepreneurs effectively. I don’t teach from a place of having had a perfectly smooth journey. I’ve had to repeatedly **figure it out, rebuild, and create a new path forward.**
For me, resilience means: I may not know the answer yet, but I trust myself to find it.
Pricing:
- Clarity Code: €197, a 2-day intensive designed to help coaches and digital creators clarify their positioning, offer, message, and direction.
- Client Code: €555, a 5-day intensive focused on helping coaches and digital creators build a clearer path to attracting and converting clients.
- CEO Code: €2,650, a 3-month one-on-one coaching experience for entrepreneurs who want deeper support with building their business, positioning, content, sales, and systems.
- Group Coaching: $23/month for beginners who have no offer yet
Contact Info:
- Website: https://katkonsult.com/
- LinkedIn: https://www.linkedin.com/in/tessnyman/
