Today we’d like to introduce you to Roc Bee.
Hi Roc, thanks for joining us today. We’d love for you to start by introducing yourself.
I was born and raised on the Southside of Houston, Texas. I’m from Yellowstone, and I also grew up in Fresno. Growing up, I always wanted to be two things: a rapper and a wrestler. But I’ve always had a love for fashion and being creative too.
I remember growing up being into brands like Billionaire Boys Club, Ice Cream, Johnny Cupcakes, Parish, Akademiks, Evisu, Miskeen, the list goes on. I loved the graphics, the colors, and how every brand had its own style. I used to look at certain clothes and think about what I would’ve done differently or how I could put my own twist on something.
I actually had my first clothing line in middle school called ROCC $TAR FRSHH. I ain’t have the money to really bring everything I imagined to life, but that didn’t stop me from coming up with ideas. I was already thinking about creating something of my own before I even understood what went into running a business.
I’ve always felt like I saw things a little differently from everybody else. Not saying I was weird or anything, but my mind has always worked in its own way. I could look at something ordinary and see a completely different possibility for it. Sometimes I’d have ideas that probably wouldn’t make sense to anybody else until they could actually see what I was talking about.
Eventually, in 2010, I started STA$H, which stands for Set Trends & $uccess Happens. Originally, one of my biggest goals was just to get my potnas to wear my clothes. They were the ones really rapping, going to the studio, and pushing their music. I figured if they were already putting themselves out there, why not have them wearing something I created? That was my way of trying to get the brand seen.
The funny thing is, I was going to the studio with them too. I just wasn’t looking at it the same way they were. For me, rapping was fun. I knew I could rap. I’m from Houston, so flowing always came naturally to me. I could get on a beat, play with different flows, put words together, and enjoy myself. At the time, I was more focused on getting STA$H out there than becoming a serious recording artist.
But eventually, my potnas stopped rapping. I remember thinking, “Bro, y’all tripping. We gotta do something.” Then it hit me. Why am I waiting on everybody else to do something when I can do it myself? I had to realize that just because somebody else decides they’re done with something doesn’t mean I have to be done with it too.
That changed how I looked at my own goals. I couldn’t keep depending on what everybody else wanted to do. Sometimes you have to stop saying “we” and start saying “I.” Not because you don’t want to see your people win, but because you can’t put your own dreams on hold waiting for somebody else.
That’s when I really started looking at music differently. I already knew I had the ability, but now I had to figure out what I wanted to do with it. I’ve always taken pride in my wordplay and having an unorthodox flow. I like being unpredictable with how I approach a beat. I don’t want people comparing me to anybody else. I want them to hear Roc Bee and appreciate what I bring to the table.
For years, I was recording music simply because I enjoyed it. But more recently, I’ve been putting more effort into the business and promotional side of being an artist. I’ve started shooting content for my songs, thinking more about visuals, and finding different ways to introduce people to my music. I realized recording a good song is only part of the work. You still have to give people a reason to discover it.
At the same time, STA$H was going through its own growing pains. I ain’t gonna act like building a brand has been easy. I’ve had ideas that didn’t work, made decisions I had to learn from, and gone back to the drawing board plenty of times. One of my biggest challenges was learning how to turn what I could see in my head into an actual product. Being creative is one thing. Understanding production, business, and everything that comes with it is something completely different.
I had to grow with my brand. The older I got, the more I started understanding what I wanted STA$H to represent. That’s how STA$H University came about. I wanted to create more than just another clothing line. I wanted something with its own identity, its own culture, and a concept that people could connect with beyond what they were wearing.
The philosophy behind STA$H University is simple: Life is the classroom, the world is our campus, and experience is the best teacher. That represents my journey because so much of what I’ve learned has come from actually going through things myself. I didn’t have a blueprint for everything. A lot of it was trial and error.
Somewhere along the way, content creation became another outlet for me. I’ve always been somebody who has something to say, whether it’s about relationships, everyday life, or just something random that crosses my mind. I enjoy making people laugh, having real conversations, and giving my perspective on things. It also gives people an opportunity to get familiar with me outside of my music and clothing.
I don’t feel like I have to put myself in one category. I’m a rapper, a clothing designer, and a content creator. But more than anything, I’m somebody who loves creating. I want to be able to explore whatever ideas come to mind without feeling like I have to choose one thing and leave everything else alone.
And I’m doing all of this while still working a regular job. That’s another part of my journey people might not see. Trying to build something for yourself while handling everyday responsibilities takes a lot of discipline. There are days when I’m tired or wish I had more time to work on my ideas, but I understand that this is part of the process.
My family is a big part of what motivates me. I want to be successful doing something I genuinely love, but I also want to put myself in a position to take care of the people who mean the most to me. Being able to create a better life for my family through something that started as an idea in my head would mean everything to me.
Right now, I’m in a place where I’m being more intentional about what I do. I’m putting my music in front of more people, continuing to develop STA$H University, and using the audience I’m building through content creation to introduce people to different sides of me.
I don’t look at myself like I’ve made it. I still have a lot I want to accomplish, and I’m nowhere near the finished product. But I can appreciate how far I’ve come while still being hungry for what’s next.
It’s crazy to think I was once a kid from Yellowstone who wanted to be a rapper and a wrestler, sitting around designing clothes I couldn’t even afford to make. Now I’m actually bringing those ideas to life in my own way.
And the best part about it is, I still feel like I haven’t even shown people everything I can do yet.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Nah, it definitely hasn’t been a smooth road. I’ve dealt with a lot of things behind the scenes that people probably wouldn’t even imagine. From battling depression, dealing with personal situations, watching my mama and grandma go through health issues, all while trying to keep myself together and still chase my dreams. Sometimes life be lifing, and you still gotta find a way to show up.
One of my biggest challenges has been balancing everything. I still work a full-time job, I’m trying to build my clothing brand, push my music, create content, and still be there for my family. And mentally, that can get exhausting. Some days I don’t even feel like doing anything, but I know I can’t afford to give up on myself.
Financially, it’s been challenging too. I’ve had ideas that I couldn’t bring to life simply because I didn’t have the resources at the time. I’ve made mistakes, lost time, had to start over on certain things, and learned some expensive lessons along the way.
But I think the biggest battle has been learning how to keep going when life doesn’t stop happening around you. I’ve had to understand that I can be going through something personally and still have a purpose to fulfill. That doesn’t mean I have to pretend everything is okay. It just means I can’t let what I’m going through make me forget what I’m working toward.
I’m still figuring life out like everybody else. I have good days, bad days, and days where I’m just trying to make it through. But through it all, I thank God for keeping me here and giving me another opportunity to get it right. I ain’t where I want to be yet, but considering everything I’ve had to deal with, I’m proud that I haven’t given up on myself.
Appreciate you sharing that. What else should we know about what you do?
I’m a rapper, clothing brand owner, and content creator, but I like to consider myself a creative more than anything because I don’t believe in putting limits on what I can do.
As a rapper, I’m known for my unorthodox flow, wordplay, and the way I approach music. I like being unpredictable. I might switch my flow up in the middle of a song or say something that makes you have to run it back just to catch what I said. I take pride in that because I don’t want to sound like everybody else. I want my music to have its own identity.
On the fashion side, I’m the founder of STA$H University, which is built around my original brand, STA$H. I handle the creative direction, from clothing concepts and designs to how I want the brand presented. I don’t just want somebody to buy a shirt because it looks good. I want them to recognize the thought and creativity behind it. I’m building a whole university concept around the brand, where the people supporting it are part of something bigger than just buying clothes.
Then there’s my content creation. That’s probably where people get to see my personality the most. I talk about relationships, life, women, and whatever else comes to mind. I like making people laugh, making them think, and sometimes starting conversations people might not normally have. I don’t try to make everything sound perfect or rehearsed. I want people to feel like they’re having a real conversation with me.
What sets me apart is that I don’t think all my creativity has to look or sound the same. The person who enjoys my music might discover my clothing, and somebody who follows me for my content might not even know I rap yet. I love that because it gives me different ways to connect with people.
What I’m most proud of is that everything I’m building comes from my own ideas. I don’t have some big team doing all the thinking for me. I genuinely enjoy the process of creating something from scratch and watching it turn into something real.
At the end of the day, I don’t want to be remembered as somebody who only did one thing. I want people to look at everything I’ve created and realize that I never needed to fit into one category to be successful.
How can people work with you, collaborate with you or support you?
I’m always open to working with other artists, producers, photographers, videographers, designers, and brands. I love connecting with creative people, exchanging ideas, and seeing what we can come up with. If you’re interested in working with me or collaborating on something, feel free to reach out through my social media.
You can find me on Instagram, TikTok, and Threads at @rocbeefinessin. My music is available on all major streaming platforms under Roc Bee, including Apple Music and Spotify. You can also find my clothing brand, STA$H University, on Instagram at @wearyostash.
And for anybody who just wants to support, stream my music, purchase some clothes, share my content, or put somebody else onto what I’m doing. It all means something to me, and I appreciate everybody who’s supporting what I’m building.
Contact Info:
- Instagram: https://www.instagram.com/rocbeefinessin?mdxt=bzNmbGU0OWRwb252&utm_source=qr
- Facebook: https://www.facebook.com/share/1CZQNSUqK3/?mibextid=wwXIfr
- Youtube: https://youtube.com/@rocbeefinessin?si=wPXrKM4DPEB30FOI
- Other: https://www.tiktok.com/@rocbeefinessin?_r=1&_t=ZT-9AzySx3OPyI
