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Meet Alyssa Rachelle of AlyRac Films in Third Ward

Today we’d like to introduce you to Alyssa Rachelle.

Alyssa, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always known that I wanted to become a filmmaker, specifically writing, producing and directing. My desire to tell stories while educating the mass produced a love for journalism- my major at The University of Texas at Austin. I graduated from there in 2004 with a Journalism degree but pursued film. I set foot on a film set for a film that was shooing in Austin right after graduation and it solidified my love for making movies.

After writing, producing and directing a few short films, marketing videos for clients, I’ve finally completed my first documentary GUMBO under my current company AlyRac Films.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. I moved to LA a few years after college graduation to specifically learn about film development and pre-production (nurturing a story idea into a script and preparing the script to be shot). Although I was mentally prepared for financial hardship (Cali is expensive!), I wasn’t prepared to second guess myself and my lifelong passion and dream.

It takes a team to make a film and finding reliable people who actually show up or show up on time has been a huge challenge as well. When I find people who simply do what they’ve said they will do and do it well, I hold on to them.

Please tell us about AlyRac Films.
AlyRac Films is a full-service production company that provides service across a wide range of integrated media. We specialize in film and video production, specifically writing, shooting and post-production needs for medium to large businesses.

Starting out in short films, AlyRac has grown to produce web series, podcasts and documentaries. I am very proud that the company has one featured length film under its belt. A film that has been accepted into numerous film festivals won an award and was nominated for another. Just getting to the finish line is a huge feat and I look forward to how AlyRac will continue to create authentic and thought-provoking content for many years to come.

Do you look back particularly fondly on any memories from childhood?
I love food so the very first memory that came to mind was my favorite childhood snack which was popcorn and syrup. My mom had this old school popcorn popper that we used and she would make the “sauce” on the stove, pour the sauce over the popcorn, which resulted in this ooey gooey goodness of a treat!

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