Today we’d like to introduce you to BJ Soname.
BJ, please share your story with us. How did you get to where you are today?
I had a co-worker who always stopped at Starbucks everyday to get a cake pops, so I convinced that I could supply her a dozen cake pops every week. From there I started getting orders from other coworkers.
Mother’s day 2011, I decided to drum up more business by promoting a special on treats. I sent a text message to all my friends (especially the guys, because I knew they probably hadn’t thought about what to get the special ladies in their lives). That weekend was a hit, and it snowballed from there.
Within a short period of time, I started receiving inquiries for cakes. I loved to bake, made yummy cakes but couldn’t decorate a cake to save my life! I turned down those inquiries and focused on the cake pops and cupcakes that I knew how to do. The more I turned them down, the more inquiries came. Then, I had a light bulb moment! Why not learn how to decorate!!?
I got online and researched how to make crusting buttercream, how to work with fondant, and I pretty much bought all the baking tools Michaels had to offer.
Eight years later and I am elbow deep in buttercream and still learning and loving it!
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Gosh! It hasn’t been a cakewalk (see what I did there?). I have had meltdowns! I quit every week. And I have a designated crying spot in my kitchen. It is not an easy task of turning a hobby into a business. Creativity and business savvy are two completely different entities. I had to learn about pricing, time management, and marketing.
Most importantly, I had to figure out how to implement over 15 years of customer service skills into my own business. A great product is nothing without repeat business and referrals. I also had a full-time job and juggling both was very tasking.
So, as you know, we’re impressed with Dee’s Desserts and Sweets (Borderlinesinful) – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Dee’s Desserts and Sweets (Borderline Sinful) is a home-based business operating under the Texas Cottage Food Law. I offer borderline sinful cakes, cupcakes, cookies, cake pops and more!
Life is worth celebrating, and I am glad to provide yumminess for all occasions. If you haven’t tried my Butter cake or Coconut cookies, you are missing out on life!! 🙂
Contact Info:
- Website: www.borderlinesinful.com
- Phone: 7132918825
- Email: [email protected]
- Instagram: www.instagram.com/borderlinesinful
- Facebook: www.facebook.com/borderlinesinful
Image Credit:
Racheal Adetayo Photography (@rachealaphotography)
Getting in touch: VoyageHouston is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
