Today we’d like to introduce you to Exvelma Webb.
Hi Exvelma, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
CocoEssentialsByWebb started from something very personal to me: my love for healthy, beautiful hair and wanting to create products that were rooted in natural ingredients and intentional self-care. I began experimenting with hair oils and researching ingredients that could support healthy hair growth, eventually creating my own hair growth serum featuring ingredients like fenugreek, black seed, rosemary, and rose petals.
What started as an idea and a passion project grew into an actual small business. I began making my products, building my brand, sharing my journey on social media, and introducing CocoEssentialsByWebb to customers who were looking for a simple, natural addition to their hair-care routine.
Getting to where I am today has been a learning experience. I’ve had to learn the business side, marketing, branding, inventory, customer service, and how to keep showing up even when things don’t go exactly as planned. I’m proud of how far I’ve come, and I’m continuing to rebrand, grow my audience, and build CocoEssentialsByWebb into a brand that represents confidence, consistency, self-care, and healthy hair.
For me, CocoEssentialsByWebb is more than selling a hair product—it’s about creating something I genuinely believe in and building a business that I can continue to grow for years to come.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been a smooth road. One of my biggest struggles has been learning how to balance building a business with everyday life and financial responsibilities. As a small business owner, I’ve had to learn how to invest in my business while also being patient with the process and understanding that growth doesn’t happen overnight.
I’ve also experienced challenges with consistency, marketing, inventory, and getting my products in front of the right audience. There have been moments when I questioned whether I was doing enough or if my business would really grow, but I’ve learned that those moments are part of the journey.
The biggest lesson has been learning not to let slow seasons discourage me. I’m still learning, improving my brand, and figuring out what works. Every challenge has pushed me to become more intentional, more resourceful, and more confident as a business owner. I’m proud that despite the obstacles, I’ve continued to show up and keep building.
Alright, so let’s switch gears a bit and talk business. What should we know?
CocoEssentialsByWebb is a hair-care and self-care brand focused on helping women be more intentional about their hair-care routines and overall confidence. My specialty is creating natural hair-care products, particularly my signature hair growth serum made with ingredients such as fenugreek, black seed, rosemary, and rose petals.
What I’m most proud of is taking an idea that started with me and turning it into a real product-based business. I’ve learned how to formulate and package my products, manage inventory, build my brand, market through social media, serve customers, and continue growing even when things have been challenging.
What sets CocoEssentialsByWebb apart is that I’m not just trying to sell a product—I’m building a brand around intentional self-care, consistency, and confidence. I want my customers to feel like taking care of their hair is part of taking care of themselves. I’m also very hands-on with my business, from creating the products to connecting with my audience and listening to customer feedback.
I’m most proud of the fact that I started. I took an idea, gave it a name, put a product behind it, and had the courage to put it out into the world. Now I’m focused on continuing to grow CocoEssentialsByWebb into a recognizable brand that women can trust and genuinely enjoy being a part of.
What was your favorite childhood memory?
One of my favorite childhood memories is spending time with my family and enjoying the simple moments—laughing, eating good food, celebrating special occasions, and just being together. Looking back, I appreciate those moments even more because they taught me that some of the best memories aren’t necessarily about what you have, but about the people you share those experiences with. Those simple moments of feeling loved, safe, and surrounded by family are memories I’ll always cherish.
Pricing:
- Hair Growth Serum: $25 per bottle
- Special Offer: 2 bottles for $40
- Small-batch, natural hair-care product made with ingredients including fenugreek, black seed, rosemary, and rose petals
- Customers can purchase directly through CocoEssentialsByWebb
Contact Info:
- Website: https://CoCoEssentialsByWebb.square.site
- Instagram: https://www.instagram.com/CoCoEssentialsByWebb
- Facebook: https://www.facebook.com/share/1VZnxwgH2a/?mibextid=wwXIfr
- Other: https://www.tiktok.com/@cocoababe92?_r=1&_t=ZT-99FUSZ6C1pG
