Today we’d like to introduce you to Ashlie De Crosta.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
DeCrosta Beauty started about 2 years ago after I had my eyelash extensions removed. During the time when I had them, I was having issues with the glue. It was making my eyes very sensitive and watery. I was so obsessed with eyelash extensions that I did not want to give them up and actually committed to getting them done for a year. After, I finally got them off my lashes were shorter and my eyes were sensitive. I still wanted the lash extensions look but, I felt like I needed a lash alternative. When I went online to look at 3D lashes I felt like all of them were makeup artist lashes not an everyday lash. That’s when I decided that there was an untapped market for a 3D lash to look like a lash extensions. That’s how the line was created. Our lashes are lightweight and easy to use and have a lash extension look. We also have a couple of over the top lashes just for the person who wants a little bit extra. They are multi use lashes and on average you can use them about 15 to 20 times with ideal care.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s definitely not been a smooth road with getting the word out about us. Being a small online business has had its challenges from advertising, social media etc. (do to algorithms). To overcome these challenges we have definitely come up with an alternative. We do trade shows a couple examples Houston bridal show extravaganza and the makeup show. We have found that going to the client has been an amazing outcome for us! For women, I feel like we need to see and touch to connect with a product and because of that we have seen a huge successes at our shows.
Alright – so let’s talk business. Tell us about Decrosta Beauty – what should we know?
DeCrosta beauty is designated to enhance & celebrate natural beauty. Being a woman who is in her 30’s. Our everyday lives are so busy that makeup has become something that needs to be effortless. The max I want to spend time on my makeup is 10 minutes in the morning. That’s why I love these lashes all I have to do is my foundation, brows and lashes to finish the look I put on lipstick or lip gloss. It looks like I put in a lot of effort minus time. What I’m very proud of with the brand is that everyday people in all age groups enjoy our products! What definitely sets us apart is that we are a small local business with our focus being on a great customer service.
Do you recommend any apps, books or podcasts that have been helpful to you?
I love head space it’s a great app to help me focus on my goals. Also audibles my favorite books on there are: You’re a Badass by Jen Sincero, Law of Attraction by Esther and Jerry Hicks, Thinking Grow Rich by Napoleon Hill, and last is Start with Why by Simon Sinek. I am constantly on the go and having a book read aloud to me definitely helps. For Podcast I do Lakewood church Pastor Joel really encourages me.
Contact Info:
- Address: 15315 Southwest Freeway Suite112
Sugar Land TX 77478 - Website: www.decrostabeauty.com
- Email: info@decrostabeauty.com
- Instagram: instagram.com/DeCrosta_Beauty/
- Facebook: facebook.com/DeCrostaBeauty/
Image Credit:
Emily Duncan
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