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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Raquel Johnson

That beauty comes from perfection. That filters and fillers make you “enough.” That your worth is tied to how flawless your skin looks or how full your lashes are. But here’s the truth beauty isn’t something we apply; it’s something we remember. It’s the confidence that comes from healing, from growth, from walking through pain and still showing up. Read more>>

Colton Trout

We put up glass ceilings, hit them, and act like they are permanent. Here are a few of the biggest lies I see in the dessert world, especially around alcohol infused cake. If it ships, it can’t be great. Truth. Read more>>

Josh Scott CSCS

The fitness and training industry is watered down with many “one size fits all” programs and online trainers selling the idea that you can take shortcuts by using their system or product. The truth is there are no shortcuts or special exercises and there isn’t a magic meal plan or supplement you can take today to see results tomorrow. Read more>>

Akela Woodard

One of the biggest lies people tell themselves in this industry is that you have to be a certain age or have decades of experience before you can lead or make a real difference. I don’t believe that. Leadership isn’t about age, it’s about vision, compassion, and courage. Read more>>

Nancy Gomez

One of the biggest lies in our industry is that success means being crazy busy or booked out for months. The truth is, just being overworked doesn’t make you successful. Real success is about balance. It’s about taking care of your clients and yourself, setting boundaries, and creating a business where you can actually thrive, not just burn out. Read more>>

Abdul-Hakeem Adeleye

One of the biggest lies the photography and videography industry tells itself is that the work is all about having the best gear or the biggest following. The truth is that clients do not remember what camera you used or how many likes your page has. Read more>>

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